Note: The job is a remote job and is open to candidates in USA. Wiz is a fast-growing startup redefining security for the AI era, and they are seeking a Senior Growth Marketing Manager, International to drive pipeline generation from digital marketing channels and support international expansion. The role involves collaborating with channel experts to execute strategies, manage budgets, and design local campaigns to enhance demand and revenue growth across international markets.
Responsibilities
- Partner with channel experts to execute strategy and drive investment across our digital channels (Paid Search, Paid Social) across international markets (with focus on EMEA)
- Own and support international digital marketing budget allocation and report on performance and pipeline targets
- Adapt to local language, content themes, messaging, and creative to support pipeline creation in target markets
- Grow a database of decision-makers in top accounts to ensure marketing aircover to high-value prospects
- Map and prioritize our TAM using a combination of first and third party sources, own target list creation in partnership with local BDR and Sales partners for target markets for use across our digital channels
- Analyze lead conversion and ROI and maximize top converting lead sources to support BDR and Sales efforts
- Help grow our international strategy across established and emerging markets with local platforms and partners to supplement our global investments
- Provide visibility to sales leadership and sales ecosystem in region (i.e quarterly business reviews, digital roadmap, regional updates)
- Design and execute local campaigns: full lifecycle ownership from ideation through to implementation and support
- Collaborate closely with field marketing and sales leaders across regions to ensure alignment and prioritization of digital marketing efforts for success
Skills
- 7+ years of experience in Digital Marketing, Growth Marketing, or Demand Generation role
- Deep understanding of digital marketing platforms (Google Ads, Bing Ads, Linkedin Ads, Facebook Ads) and tactics
- Experience running advertising campaigns to international geos, and familiarity with the nuances in targeting, channel and content strategy across different geos
- Experience partnering with Business Development and Sales and owning a pipeline target
- Experience partnering with creative and localization teams to support international campaigns
- Data-driven and detail-oriented mindset to maximize ROAS
- Experience managing digital marketing budgets and scaling to $1MPQ+ in ad spend
- Bias towards aggressive experimentation and innovation to drive incremental performance
- A self-starter who thrives in a fast-paced, high-growth start-up environment
- Bonus: fluency in one or more non-English languages
Benefits
- Base salary + bonus + equity + benefits
- Bonus
- Equity
- Benefits
- Learn more about benefits at Google
Company Overview
Wiz is a cloud security platform that facilitates collaboration between security, dev, and DevOps teams. It is a sub-organization of Google. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.wiz.io.