Community Manager

Green Thumb Industries (GTI) is a leading company in the cannabis industry, and they are seeking a Community Manager to own and grow their social communities for brands like Rythm and Señorita. The role involves managing community engagement across various social media platforms, developing community guidelines, and collaborating with multiple teams to enhance brand awareness and loyalty.

Responsibilities

• Own day-to-day community management across all social channels for Señorita, Rythm, and Rythm Beverage, including Instagram, Facebook, TikTok, Reddit, and YouTube
• Monitor, respond to, and engage with comments, DMs, mentions, and tags in a brand-appropriate voice and tone for each brand distinctly
• Develop and maintain community management guidelines and response playbooks for each brand
• Identify and escalate emerging trends, consumer sentiment shifts, and potential issues to the broader social team
• Collaborate with the social media, paid, and creative teams to surface UGC opportunities and community content worth amplifying
• Build and nurture relationships with brand advocates, superfans, and micro-community leaders
• Conduct regular social listening and competitive audits to stay ahead of the conversation
• Establish community KPIs and produce regular reports tracking engagement, sentiment, and growth
• Partner with compliance to ensure all content meets regulatory requirements
• Support Influencer and Affiliate Manager with brand partnership activations as they intersect with community channels

Skills

• 1-3+ years' experience in social media management, preferably for a consumer brand in beverage, wellness, cannabis, or lifestyle brands
• Fluent in social tools, such as Sprout Social, Meta Business Manager, or similar. Bonus points for expertise with AI tools
• Ability to write engaging copy, that feels native to each platform and authentic to each brand's distinct personality
• Ability to organize, prioritize, and manage multiple projects under strict deadlines, with a variety of opinionated stakeholders across the organization, and across multiple brands
• Ability to thrive in a fast pace and adapt to frequent pivots
• Deeply tuned into culture, social trends, pop culture, memes, and conversations in wellness and lifestyle spaces
• Good sense of humor and ability to leverage humor to grow brand love
• Understanding of cannabis culture and knowledge of cannabis brands that are authentically represented on social media
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

Benefits

• Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Company Overview