Business Development Representative

Kinective is a company focused on transforming the banking experience through technology, serving over 4,000 financial institutions. As a Business Development Representative, you will be responsible for identifying and acquiring new clients by conducting market research, generating leads, and building relationships with potential customers.

Responsibilities

• Research financial institutions, industry trends, competitors, and buyer personas to identify new business opportunities
• Analyze target customer segments to generate high-quality leads within banks and credit unions
• Build and maintain prospect lists with relevant contact and organizational insights to support pipeline growth
• Engage prospective customers through cold calls, targeted email campaigns, and social outreach
• Develop personalized messaging that resonates with banking and credit union decision-makers
• Maintain consistent prospecting activity to generate meetings and new sales opportunities
• Partner closely with the sales team to identify, engage, and qualify potential customers
• Conduct initial discovery conversations to understand prospect needs and alignment with Kinective solutions
• Ensure smooth handoff of qualified opportunities to Account Executives with clear context and insights
• Track outreach activities, prospect engagement, and lead progression in CRM systems
• Build early-stage relationships with prospective customers and represent Kinective professionally
• Attend networking events and industry engagements to expand connections and generate new leads
• Generate consistent pipeline for the sales team by researching, engaging, and qualifying prospective banks and credit unions, converting outreach into high-quality meetings and opportunities
• Meet or exceed activity and meeting targets through a mix of outbound prospecting, including cold calls, email campaigns, networking, and social selling
• Deliver well-qualified opportunities to Account Executives by understanding customer needs, validating fit with Kinective solutions, and effectively positioning our value
• Maintain a healthy and organized pipeline by accurately tracking prospect engagement, activities, and opportunities in CRM systems
• Continuously improve outreach performance by testing messaging, sharing insights with Sales and Marketing, and refining lead targeting strategies
• Build expertise in the fintech and banking technology landscape, demonstrating a strong understanding of customer challenges and how Kinective helps financial institutions operate more intelligently
• Progress toward expanded sales responsibilities, building the skills and performance track record needed to grow into future roles within the sales organization

Skills

• High School Diploma or higher
• 1-2+ years of experience in a business/sales development role. (Willing to consider candidates with sales certifications and less experience)
• Familiarity with CRM software and lead generation tools

Benefits

• Comprehensive health coverage (medical, dental, vision, prescriptions, life & disability)
• Flexible PTO, 11 company holidays, and generous parental and caregiver leave
• An immediately vested 401(k) with company contributions
• Wellness resources and professional development opportunities

Company Overview