Supervise and guide a team of CRM professionals, ensuring high performance and team development;
Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;
Monitor and analyze customer behavior to optimize CRM efforts;
Develop personalized communication and marketing campaigns for different customer segments;
Create and maintain customer segmentation models based on behavior, value, and preferences;
Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;
Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);
Ensure campaigns are optimized for maximum customer engagement and ROI;
Monitor key performance metrics of each campaign and adjust strategies accordingly;
Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;
Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.
3+ years of experience in CRM within the iGaming industry;
Experience managing VIP segments and executing high-value retention strategies;
Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;
Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
Deep understanding of sport/casino specifics;
Experience with different communication channels (email/SMS/push/pop-up);
Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.
Out of the box and creative thinking;
Problem-solving skills.
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.