Beauty Co-Lab is a bespoke Omnicom Media Group unit for L’Oréal USA delivering innovative agency solutions that drive business growth. The Senior Associate, Cross Channel Planning is responsible for assisting in the development of paid media plans and managing client budgets, with a focus on audience analysis and competitive intelligence.
Responsibilities
- Assists in developing paid media recommendations & POVs to clients
- Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
- Manages client budgets through flowcharts, media authorizations and financial trackers
- Maintains pulse on competitive intelligence through several tools including desktop research
- Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
- Communicates plan changes to expanded internal team
- Sends meeting recaps; updates client and internal status sheets
Skills
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends, innovations in media, beauty and luxury space
- Comfort with data, analytics and measurement
- MediaTool, comScore, Nielsen NMI, Clear Decisions (MRI, Simmons), GWI (Global Web Index), Office (Office, Excel, PowerPoint)
- Track record of cultivating and maintaining trusted client relationships
- Modest knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
- Proficient media math skills
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast-paced, dynamic environment
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. It was founded in 2023, and is headquartered in New York, New York, US, with a workforce of 51-200 employees. Its website is .