Reach is a Dinova product that connects restaurant brands with consumer credit card holders through card-linked offer campaigns delivered via publisher partnerships. This role sits at the intersection of partnership management, marketing strategy, and technical program execution. The Manager of the Card-Linked Restaurant Marketing Programs is responsible for the end-to-end success of card-linked marketing offers for restaurant partners—managing partner relationships, equipping sales and account management teams with the tools and knowledge they need, designing creative marketing campaigns within the platform’s technical framework, and resolving complex issues that arise in program delivery. The ideal candidate blends relationship management skills with a strong understanding of card-linking technology and a creative, solutions-oriented mindset. We are unable to offer work sponsorship for this role.
Who we are
Dinova, now a part of Buyers Edge Platform, is a leading digital procurement network and solutions provider for the foodservice industry. Dinova operates a preferred business dining program that connects corporations and their employees with a network of over 24,000 restaurants. Our mission is to deliver dining savings to corporations and drive business growth for restaurants through innovative solutions. As part of Buyers Edge Platform, a company revolutionizing the foodservice industry with technology, purchasing power, and collaborative partnerships, we are dedicated to empowering stakeholders across the entire foodservice ecosystem. This role is integral to expanding our reach and impact with business diners and corporate credit card holders.
Your impact:
Partnership & Relationship Management
- Support Dinova account managers with restaurant partners participating in the card-linked marketing program, ensuring strong, productive relationships throughout the partner lifecycle.
- Collaborate with partners to understand their business objectives, seasonal priorities, and unique marketing needs, translating those into effective card-linked offer strategies.
- Manage ongoing communication with partners regarding program performance, campaign results, and optimization recommendations.
- Coordinate with card-linking platform vendors and data partners to ensure seamless program delivery and resolve technical or operational issues.
Sales & Account Team Enablement
- Develop and maintain sales collateral, pitch decks, one-pagers, case studies, and FAQ documents that clearly communicate the card-linked program’s value proposition to prospective and current partners.
- Create and update account management toolkits including onboarding guides, campaign playbooks, performance reporting templates, and troubleshooting resources.
- Act as a subject matter expert for internal sales and account management teams, joining calls, presentations, and strategy sessions to help articulate program capabilities, address partner questions, and close opportunities.
- Conduct training sessions and develop reference materials so that sales and account teams can confidently discuss the program independently.
Campaign Design & Creative Problem-Solving
- Design card-linked marketing campaigns tailored to individual restaurant partners, working within the technical constraints and capabilities of the card-linking platform.
- Identify creative solutions when partners have unique or complex marketing needs that don’t fit standard program templates, collaborating with product and engineering teams as needed to explore workarounds or feature requests.
- Develop a deep understanding of the card-linking platform’s technical parameters—including offer structures, targeting logic, redemption mechanics, and reporting capabilities—to maximize campaign effectiveness.
- Stay current on card-linking industry trends, competitor programs, and emerging capabilities to continuously improve campaign design and partner outcomes.
Issue Resolution & Program Operations
- Assist with partner-facing issues related to campaign setup, offer delivery, transaction matching, reporting discrepancies, and billing questions.
- Coordinate with product operations to diagnose and resolve operational issues in a timely manner.
- Document recurring issues and contribute to process improvements, knowledge base articles, and standard operating procedures to reduce future friction.
- Monitor program health metrics and proactively identify risks or opportunities for improvement across the partner portfolio.
About you:
Skills:
- Working knowledge of card-linking technology, loyalty platforms, or transaction-based marketing programs.
- Demonstrated ability to create effective sales and account management collateral (pitch decks, case studies, playbooks, etc.).
- Strong problem-solving skills with a track record of finding creative solutions within technical or operational constraints.
- Excellent communication and presentation skills, with the ability to translate complex technical concepts into clear, compelling narratives for both internal teams and external partners.
- Experience collaborating cross-functionally with product, engineering, sales, and finance teams.
- Highly organized with the ability to manage multiple partner relationships and campaigns simultaneously.
- Experience with card-linked offer platforms (e.g., Cardlytics, Figg, Kard, Rewards Network, or similar) preferred.
Experience:
- 5+ years of experience in marketing program management, partnership management, or account management, preferably in the restaurant, hospitality, or financial services/payments industry.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; equivalent work experience will be considered.
- Background in restaurant marketing, dining rewards programs, or food and beverage industry partnerships preferred.
- Experience working with financial institution partners, card networks, or payment processors preferred.
What's in this for you:
- Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
- Grow with us. Enjoy strong training, development, and competitive pay.
- Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.
We welcome all.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.