Welcome to Normative
At Normative, we are committed to solving valuable problems through human-centered design consulting. Our team operates at the intersection of strategy, product design, and technology, helping organizations navigate complexity and drive meaningful innovation.
We believe that exceptional design comes from true partnerships, where collaboration is built on transparency, trust, and shared ownership. Our expertise in specialized problem-solving enables us to tackle hard challenges, leveraging deep domain knowledge and a user-first mindset.
If you thrive in ambiguous and complex environments, seek to design for real impact, and believe in the power of collaboration and innovation, Normative is the right place for you.
About This Role
We're seeking a Software Architecture Lead to own technical architecture across client engagements and internal infrastructure. You will lead delivery on complex projects in regulated industries (health, pharma, insurance, government), make architectural decisions, and build the internal systems that strengthen the practice over time.
You'll join a small technical team with significant ownership and room to grow. Whether this is your first architecture role or a return to hands-on work, the opportunity is the same: real ownership, real decisions, real impact. We use AI-assisted development tools as a primary working method. Experience working in agency or consultancy settings is valued. We work sustainable hours to maximize our performance.
Work Eligibility & Location
Normative is a fully remote team and culture. This role requires candidates to be located in Canada with the ability to travel for work within North America and the EU (up to 25 % of the time).
What you’ll do
What you’ll bring
If you meet most of these requirements and are excited about this role, we encourage you to apply.
Working at Normative:
At Normative, we offer a place where curious, driven people can do the best work of their careers in an environment built for autonomy, mastery, and impact.
We are a fully remote, highly collaborative team, designed to support independent thinkers who thrive in complexity, ambiguity, and high-accountability environments.
We take on hard problems that matter, spanning strategy, UX, service design, and technology. You won’t just execute - you’ll shape solutions, drive impact, and push boundaries.
We operate with high trust and high accountability. You own your work, manage your time, and contribute at a high level - without micromanagement. We stay connected through deliberate collaboration, a well-defined organizational cadence, and shared rituals.
We expect ownership, directness, and bravery, but we also value introspection, creativity, and a positive mindset. We push for excellence while fostering continuous learning and growth.
We invest in our team with fair, clearly defined salary ranges. The expected base salary range for a new hire in this role is listed above. The annual base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry.
We offer meaningful career growth opportunities, and a commitment to well-being. We support professional development, sustainable ways of working, and long-term success - for both our people and our company.
Inclusion
At Normative, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
Accommodations and Accessibility
Normative provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at [email protected].
Use of AI
Normative uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.