Senior Associate, Digital Activation (Programmatic)

OMD is the Cannes Lions 2024 Media Network of the Year and the world's largest media network. They are seeking a Senior Associate, Digital Activation (Programmatic) to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms, ensuring strong performance aligned with client goals.

Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.)
• Implement campaign structures including line items, targeting, creatives, pacing, and budgets
• Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met
• Troubleshoot campaign delivery issues and ensure proper tracking and tagging
• Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions
• Execute ongoing optimizations including: Audience refinement, Bid adjustments, Inventory and placement optimization, Frequency and pacing adjustments
• Identify opportunities for performance improvement and scaling
• Support weekly and monthly reporting deliverables for clients and internal teams
• Translate campaign performance data into clear insights and actionable recommendations
• Maintain reporting dashboards and assist with performance analysis
• Work cross-functionally with strategy, analytics, creative, and client services teams
• Coordinate with platform vendors and data partners when needed
• Assist managers in preparing campaign updates and performance summaries for clients
• Conduct QA checks on campaign setups, pixels, tracking, and creative assets
• Ensure campaigns comply with brand safety, privacy regulations, and platform policies

Skills

• 1–2 years of experience in digital media buying, programmatic advertising, or digital activation
• Hands-on experience with at least one DSP such as: DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Walmart DSP
• Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers
• Familiarity with ad serving, tagging, and tracking pixels
• Proficiency in Excel / Google Sheets for data analysis and reporting
• Strong attention to detail and organizational skills
• Experience with data visualization tools (Tableau, Looker, Power BI, etc.)
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT)
• Familiarity with audience segmentation and data platforms (DMP/CDP)
• Understanding of privacy frameworks (GDPR, CCPA)

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

Company Overview

Company H1B Sponsorship