Actabl is building the next evolution of its go-to-market motion, Account-Based Engagement, and is seeking a Sales Development Representative. This role focuses on outbound prospecting, pipeline generation, and ensuring qualified leads are routed to the appropriate teams to support sales efforts across Actabl's product lines.
Responsibilities
- Build and execute outbound sequences targeting hotel operators, ownership groups, and management companies across Actabl's four product lines
- Run signal-driven outbound plays in coordination with RevOps and Marketing, including deactivated user tracking, job change monitoring, and Clay workflow execution
- Identify re-engagement opportunities from closed-lost and dormant accounts; surface to the appropriate AE or AM pod with a documented rationale
- Prospect into ABE whitespace within defined pod territories, prioritizing accounts with multi-product expansion potential
- Maintain a disciplined outreach cadence across phone, email, and LinkedIn -- volume with intent, not spray-and-pray
- Qualify inbound demo requests routed through the sales intake model and produce a clean handoff summary for the receiving AE or AM
- Triage and manage the sales inbox, ensuring no qualified lead goes unrouted or dark
- Route opportunities accurately to the correct pod within defined SLA windows
- Document workflows as you build them
- Flag routing gaps, intake failures, and process breakdowns to manager within 24 hours of identification
- Maintain accurate CRM records in Salesforce -- every prospect interaction logged, every handoff clean
Skills
- 1-3 years in a customer-facing role: inside sales, SDR, hospitality operations, SaaS support, or similar
- Track record of running outbound sequences and owning a pipeline number
- Comfortable running qualifying conversations on the phone -- a consultative opener, not a script reader
- Strong written communication; can produce a clean handoff summary and a process doc without hand-holding
- Organized and self-directed under a multi-queue workload, both outbound and inbound
- Proficiency with CRM tools (Salesforce and/or HubSpot); baseline literacy required, depth developed on the job
- Hospitality industry experience: property operations, front office, F&B management, revenue management, or ops coordinator background all count
- Familiarity with sales engagement tools (Gong, Apollo, Outreach, or similar)
- Experience executing signal-based outbound
- Exposure to multi-product SaaS environments or a land-and-expand sales motion
- Exceptional ability to present complex technical concepts clearly to both technical and executive audiences
- Clear and confident verbal communicator -- able to open a cold conversation, run an intro call, and hold the room with a stakeholder present
- Proven consultative discovery skills: asking great questions, uncovering hidden needs, and connecting solutions to business outcomes
- Confident handling objections and competitive situations
Benefits
Company Overview
ASG is a software company that buys and builds SaaS businesses. It is a sub-organization of Alpine Investors. It was founded in 2016, and is headquartered in Walnut Creek, California, USA, with a workforce of 11-50 employees. Its website is http://www.alpinesg.com.