Note: The job is a remote job and is open to candidates in USA. XBOW is redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. The Regional Marketing Lead will own pipeline generation for the AMER region, designing and executing marketing programs that drive demand and support revenue growth.
Responsibilities
- Own pipeline generation for the AMER region, with targets aligned to revenue goals
- Plan and execute regional events, including:
- XBOW-hosted events (dinners, roundtables, meetups)
- Sponsored conferences and third-party events
- Build and run account-based marketing (ABM) programs in partnership with Sales
- Develop and execute channel and partner marketing initiatives to drive co-sourced pipeline
- Partner closely with Sales on regional planning, account targeting, and event follow-up
- Manage regional campaigns end-to-end, from strategy through execution and measurement
- Track performance and report on pipeline created, pipeline influenced, and ROI
- Continuously test, iterate, and optimize regional programs based on results
Skills
- 5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketing
- Proven experience building and influencing pipeline for a specific geographic region
- Hands-on experience with events, ABM, and channel/partner marketing
- Strong cross-functional partner, especially with Sales
- Comfortable owning goals, metrics, and reporting
- Strong execution skills and ability to manage multiple initiatives at once
- Excellent written and verbal communication skills
- Experience in B2B SaaS, security, or technical products leveraged by developers
- Familiarity with tools like Salesforce, Marketo, HubSpot, or similar marketing and CRM platforms
- Experience in fast-growing or early-stage environments
Benefits
- Competitive salary
- Clear performance-based incentives
- Equity package
Company Overview
XBOW develops autonomous security testing software that identifies and validates vulnerabilities in web applications and digital systems. It was founded in 2024, and is headquartered in Seattle, Washington, USA, with a workforce of 201-500 employees. Its website is https://xbow.com.