Note: The job is a remote job and is open to candidates in USA. PayHOA is a modern community management software company looking for a Marketing Manager to lead their in-house content strategy. The role involves producing and distributing content, maintaining SEO foundations, and leveraging AI to enhance marketing efforts.
Responsibilities
- Own content strategy and planning
- Create and distribute the content
- Maintain a strong SEO foundation
- Build for AI search (AEO)
- Uplevel our organic social motion
- Monitor and report on performance
- Work across teams and tools
Skills
- Experience in content strategy and planning
- Ability to create and distribute various types of content including landing pages, blog posts, glossary terms, case studies, thought leadership, and email marketing initiatives in HubSpot
- Strong understanding of SEO principles including keyword research, competitor and content-gap analysis, on-page and off-page optimization
- Experience in building AI search (AEO) content
- Ability to manage and promote content across social media platforms like Facebook and LinkedIn
- Experience in monitoring and reporting on performance metrics
- Ability to work across teams and tools including HubSpot, Intercom, Moz, GA4, Scrunch, and WordPress
- Adaptability to changing priorities and tools
- Strong drive and motivation to define and own the role
- Organizational skills and process-minded approach
- Strong writing skills with the ability to produce content quickly
- Willingness to leverage AI tools like Claude, ChatGPT, and Gemini
Company Overview
PayHOA automates operations, so you can focus on growing your business. It was founded in 2018, and is headquartered in Lexington, Kentucky, USA, with a workforce of 11-50 employees. Its website is https://www.payhoa.com.