Note: The job is a remote job and is open to candidates in USA. Xe is a company that provides a comprehensive range of currency services and products. They are seeking a Content Strategist to own and evolve the company’s global content strategy and editorial direction, ensuring that content reinforces Xe’s brand identity and drives measurable business outcomes.
Responsibilities
- Own Xe's content strategy and editorial calendar across owned channels including blog, social, and email
- Develop and optimize content strategies that drive measurable acquisition, engagement, registration, and retention outcomes
- Define content strategy across the full customer lifecycle, including acquisition, onboarding, activation, retention, re-engagement
- Define content priorities by segment, funnel stage, and market in partnership with Product Marketing and Brand
- Partner with SEO / AEO Specialist to ensure content strategy drives organic discoverability and search performance
- Brief Content Producer to ensure high-quality, on-brand content output across formats
- Partner with Acquisition to develop content assets that support paid channel performance
- Partner with Lifecycle to develop content for retention and re-engagement programs
- Build and maintain scalable content operations, governance, and asset management processes across markets and channels
- Build and maintain Xe's brand voice guidelines to ensure consistency across all content touchpoints
- Manage agency relationships to supplement internal content production capacity as needed
Skills
- 5-8+ years in content strategy or brand content; fintech or consumer digital experience preferred
- Proven ability to develop content strategies spanning written, video, and social formats
- Cross-functional experience partnering with SEO, paid, and lifecycle teams to align content to channel needs
- Strong editorial judgment with ability to maintain consistent brand voice across all outputs
- Experience using testing and performance insights to optimize content effectiveness and customer conversion
Benefits
- Medical, Dental & Vision Insurance
- 401K Plan with Match
- Employee Stock Purchase Plan
- Paid Vacation / Sick Leave
- Hybrid Work Schedule
- Tuition Assistance
- Growth Opportunities
- Corporate gatherings, team bonding events, and much more!
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
- Healthcare, dental and vision benefits
- A 401(K) plan
- Paid Vacation/ Sick Leave
Company Overview
At Xe, we live currencies. It was founded in 1993, and is headquartered in Newmarket, Ontario, CAN, with a workforce of 501-1000 employees. Its website is http://www.xe.com.