Baton is Ryder’s in-house product development group focused on harnessing emerging technologies to redefine transportation and logistics. With $10B in freight under management, our technology reaches every part of the U.S. economy.
We design and ship category-defining software that enables Ryder and its 50,000+ customers—including some of the world’s most well-known brands—to plan and execute freight intelligently, efficiently, and cost-effectively. Our work includes everything from customer-facing software to the data platform that will power the next era of innovation at Ryder.
Baton’s mission: enable supply chain on autopilot.
Ryder acquired Baton in 2022 to power its next wave of digital products. We operate at startup speed, with Fortune 500 reach. If you have a passion for solving complex problems and creating impact for the engine of the American economy, you’ll love it here.
Role: Product Marketing Manager
Team: RyderShare
Job Type: Full Time
Work Model: Remote
Location: United States
We’re looking for a Product Marketing Manager who will own positioning, messaging, and narrative for RyderShare. This role will shape how we articulate product value to the market, support launches and revenue enablement to ensure our external messaging and documentation reflect a cohesive product story. This is a high-ownership role at the intersection of Product, Sales, and Customer Success. Writing, documentation, and visual assets are execution tools - but the core responsibility is strategic product translation and market-facing clarity.
This is a hybrid role that blends
(1) product positioning and go-to-market support
(2) knowledge base / help center documentation
(3) visual content creation for customer and internal enablement.
RyderShare Product Marketing & Go-To-Market
Own RyderShare positioning framework and messaging pillars across customer segments and use cases.
Define competitive positioning and differentiation across priority customer segments.
Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.
Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, “why it matters”).
Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates.
Sales Enablement for RyderShare
Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.
Deliver training sessions and onboarding content for Sales and Customer Success Teams.
Technical Writing & RyderShare Help Content (Knowledge Base)
Ensure product documentation reflects consistent positioning, clarity, and customer value narrative.
Write and maintain help center articles, FAQs, how-to guides, and product documentation that reduce support dependency and accelerate self-service.
Turn complex workflows into clear, user-friendly instructions (with strong information architecture and search-ability).
Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases.
Establish lightweight documentation standards: templates, voice/tone guidelines, article taxonomy, and “definition of done” for docs tied to releases.
Light Design & Visual Content Production
Comfortable producing clean, professional assets without reliance on a dedicated design team.
Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals.
Create simple visual assets used in knowledge base content (annotated screenshots, diagrams, icons, feature callouts).
Produce reusable templates for decks/docs and help maintain a consistent visual identity.
Support basic multimedia content needs (e.g., storyboard support, scripts, or copy for product overview videos).