Role: Content Specialist, Healthcare Consumer Experience
Team: Patient Engagement
Location: US Remote
Travel: <10%, US
**This position is currently not eligible for visa sponsorship**
Summary:
You'll translate behavioral science into action. Using our proprietary psychographic segmentation model and healthcare consumer insights, you'll create patient-facing content that motivates people to get the care they need—then leverage key learnings and insights to shape how our platform helps clients do the same at scale.
In this role, you will apply consumer science (how + why people make healthcare buying decisions) to create clinical and marketing outreach , finding creative ways to scale content personalization — without sacrifice to quality or brand alignment — using AI. You’ll also partner with Product stakeholders to turn content and campaign learnings into platform improvements that make personalization easier for clients to execute at scale.
This role is pivotal to delivering on our company mission and vision. Today, our clients see us as experts whose technology and collaboration enables them to get their patients to act, driving real health outcomes via consumer science. Tomorrow, Health Catalyst will lead the charge in our industry, making patients feel more seen and known in their healthcare than ever before, while enabling provider organizations to deliver richer experiences; you will be pivotal to realizing this future.
What you'll Own in this role:
Strategic timely content creation across channels (email, SMS, portal, print) using psychographic models to tailor messaging to patient motivations across multiple healthcare use cases
Digital campaign development that honors client brand identity while applying psychographic insights to social ads, email and SMS nurture, and demand generation content across the patient journey
Product intelligence that improves our self-service platform—translating real-world content challenges into platform enhancements that make client work more effective
AI exploration to responsibly augment psychographic personalization while maintaining health literacy standards and clinical accuracy
Performance and optimization, building a reporting cadence for content metrics (open rate, CTR, downstream outcomes) and partnering with data teams to translate insights into improvements in psychographic messaging and campaign execution
Day-to-day content operations and documentation, maintaining and evolving a library of best practice patient content to ensure it reflects current clinical guidelines, health literacy standards, and channel-specific engagement principles
Content quality assurance, partnering cross-functionally to approve the look and feel of client campaign journeys prior to launch
What You Bring to this role:
5+ years creating patient or consumer content in healthcare, health tech, or related fields
Proven ability to translate research and data into communications that drive behavior change
Portfolio demonstrating multi-channel work with measurable engagement outcomes
Experience collaborating with product teams to shape tools and platforms
Fluency in AI-enabled content workflows, including prompt design, to scale production while maintaining quality
Deep understanding of health literacy and patient-centered communication
Genuine curiosity about human motivation, emerging technology, and the space between art and science
Why This Matters
Your work directly impacts whether patients seek necessary care. You're building the playbook for how healthcare applies behavioral science at scale, with the resources to explore cutting-edge AI applications and the autonomy to influence both content strategy and product direction.
Success Looks Like
Within your first year, you've established replicable content frameworks across major healthcare use cases, contributed measurable product improvements to our platform roadmap, and piloted AI workflows that improve both efficiency and personalization—with client adoption metrics and patient engagement data proving the model works.
Information Security and Compliance Responsibilities:
The above statements describe the general nature and level of work being performed in this job function. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned by Health Catalyst.
Studies show that candidates from underrepresented groups are less likely to apply for roles if they don’t have 100% of the qualifications shown in the job posting. While each of our roles have core requirements, please thoughtfully consider your skills and experience and decide if you are interested in the position. If you feel you may be a good fit for the role, even if you don’t meet all of the qualifications, we hope you will apply. If you feel you are lacking the core requirements for this position, we encourage you to continue exploring our careers page for other roles for which you may be a better fit.
At Health Catalyst, we appreciate the opportunity to benefit from the diverse backgrounds and experiences of others. Because of our deep commitment to respect every individual, Health Catalyst is an equal opportunity employer.