📝 Job Description: Walmart PPC & Account Manager
Position Overview We are seeking a detail-oriented and results-driven Walmart PPC & Account Manager to oversee advertising campaigns and account performance on Walmart Marketplace. This role requires expertise in pay-per-click (PPC) advertising, marketplace optimization, and account management to drive sales growth, improve ROI, and ensure brand visibility.
Key Responsibilities
- Develop, implement, and optimize Walmart PPC campaigns to maximize sales and profitability.
- Conduct keyword research, bid management, and performance analysis to improve campaign efficiency.
- Monitor daily account health, including inventory, pricing, and product listings.
- Collaborate with cross-functional teams (marketing, operations, and creative) to align advertising strategies with business goals.
- Prepare and present performance reports, insights, and recommendations to stakeholders.
- Stay updated on Walmart Marketplace policies, tools, and industry trends to maintain competitive advantage.
- Troubleshoot and resolve account-related issues, ensuring compliance with Walmart’s guidelines.
- Identify growth opportunities through data-driven analysis and strategic planning.
🎯 Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
- Minimum 2–3 years of experience in PPC advertising, preferably on Walmart Marketplace, Amazon, or other e-commerce platforms.
- Proven track record of managing and scaling marketplace accounts successfully.
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