Deloitte’s Brand, Marketing & Communications (BMC) organization is looking for a strong marketer-analyst who can turn performance data into decisions by integrating signals across customer, brand, and advertising data sources. This role is for someone who can connect dots across brand and demand, influence leaders with a clear point of view, and keep optimization moving while campaigns are live. You’ll translate cross-channel performance into clear, executive-ready recommendations tied to defined objectives, KPIs, and measurable outcomes.
Role summary:
Own the end-to-end story of marketing performance, from aligning KPIs to marketing goals through turning results into clear recommendations and use those insights to influence and shape go-to-market strategy. Drive performance improvement by monitoring in-market signals, elevating optimization opportunities in real time, and delivering business impact reporting across brand and demand outcomes.
What you’ll do:
- Be a great data storyteller. Turn complex marketing, customer, and sales data into clear insights and recommendations that shape go-to-market strategy and drive action.
- Facilitate strategic conversations with Deloitte business and marketing leaders to understand business objectives and translate into measurement strategies and goals, to demonstrate marketing’s impact on the business and optimization tactics.
- Define and refine ideal customer profiles (ICPs), funnel focus, and baseline performance using audience signals, market trends, and competitive share of voice that shape go-to-market strategy.
- Partner with strategists, marketers, advertising partners, and client and relationship marketing to align goals to the measurement strategy, including KPI selection and success targets.
- Build and maintain the measurement and optimization plan, clarifying what will be monitored, how insights will be used, and what actions are expected.
- Coordinate with channel and marketing ops partners to ensure tracking and tagging are in place across key platforms (for example Workfront, Eloqua, Jupiter, URL tracking codes) and data flows support analysis.
- Monitor in-market performance in near real time to spot funnel fallout and opportunities; elevate optimization actions to marketers and lead recurring campaign business reviews that drive decisions and next steps.
- Deliver insight-led business impact reporting and presentations tied to goals and success targets, including brand lift and sales pipeline influence; build executive-ready storylines and visuals in PowerPoint and infographics.
- Produce and deliver a clear retro on key learnings (what worked, what did not, what to change next cycle), with practical recommendations marketers can execute.
- Analyze large, complex datasets from the data warehouse using business intelligence tools (Tableau preferred) to surface and visualize the insights that matter most; apply analytic reasoning to align findings to business priorities, clearly explain the logic to stakeholders, and deliver strategy-aligned recommendations that drive action.
- Flag data quality gaps that impact confidence and drive resolution with data owners.
Qualifications
Required:
- Minimum 5–8 years’ experience in marketing analytics or customer insights, B2B experience preferred
- Excellent oral/written presentation skills; proficiency in advising and influencing stakeholders at all levels of the business to achieve strategic objectives
- Strong experience translating complex marketing performance into clear insights and actions for marketers and leaders
- Comfort working with campaign and marketing platforms and their data outputs (for example Workfront, Eloqua, Sprinklr, and journey analytics environments such as Adobe Customer Journey Analytics)
- Ability to work within an established measurement strategy to align KPIs to goals and drive consistent performance evaluation
- Strong storytelling and executive-ready communication skills (crisp narratives, clean visuals in PowerPoint)
- Advanced data analysis skills with the ability to clearly present complex information in a simple manner, discern business meaning and inspire action based upon your point of view through strong storytelling
- Advanced knowledge of business intelligence tools; Tableau (preferred), Microsoft Power BI and Qlik to design data visualizations and dashboards to effectively evaluate marketing campaigns and communicate insights
- A self-starter who can achieve results in an intense, fast-paced, virtual team environment; handle multiple projects and prioritize responsibilities.
- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Nice to haves:
- Proficient in statistical techniques (e.g. cluster and regression analysis) and tools to derive insights from large, complex data environments.
For individuals assigned and/or hired to work in California, Deloitte is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to California and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $120,300-$200,600.
This role within Deloitte Services LP is in connection with an anticipated business need related to the Sports SGM investment. At this time the Sports SGM investment and the related business need is expected to run multiple years, although this may change at any time.
Information for applicants with a need for accommodation:
https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
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