Location:
The Shopify Performance Manager will oversee the creation, management, and optimization of our Shopify store, focusing on improving user experience and boosting conversions. Responsibilities include managing product listings, third-party integrations, and website performance, as well as implementing marketing strategies and analyzing store data for growth. You will collaborate with design teams to ensure a seamless and visually appealing storefront while driving profitability through data-driven decisions.
Key Responsibilities
- Manage and update the Shopify store, ensuring products, collections, and integrations are accurate and functional.
- Troubleshoot technical issues and work with developers as needed.
- Optimize site performance, speed, mobile responsiveness, and checkout flow to improve conversions.
- Run A/B testing to identify weaknesses and enhance usability.
- Handle product listings, descriptions, pricing, and real-time inventory management.
- Develop and execute eCommerce marketing strategies (SEO, PPC, email, social media, and sales channels).
- Monitor store performance using Shopify and Google Analytics; create reports and recommend improvements.
- Enhance branding, storefront design, and merchandising in collaboration with marketing and design teams.
Requirements
- Proven experience managing a Shopify store, including product listings, inventory, and performance optimization.
- Knowledge of eCommerce marketing strategies (SEO, PPC, email, social media).
- Strong understanding of Shopify apps, plugins, and integrations.
- Experience with website troubleshooting and coordination with developers.
- Proficient in Google Analytics, Shopify analytics, and other performance tracking tools.
- Basic coding skills (HTML, CSS, Liquid) to implement simple customizations.
- Creative mindset with experience in visual merchandising and branding.
- Excellent problem-solving and analytical skills.
- Strong communication and organizational skills.
- Ability to work independently and manage multiple tasks effectively.
- A dual monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
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