The ideal candidate is skilled in technical SEO, content optimization, keyword research, analytical review, SEO copywriting, and backlink management, with a strong command of specialized SEO tools.
Plan and execute end-to-end SEO strategies (On-Page, Off-Page, and Technical SEO).
Conduct keyword research and search intent analysis to optimize existing and future content.
Perform comprehensive technical SEO audits including crawlability, indexation, speed, site architecture, and error detection.
Create, optimize, and oversee SEO content for internal and external blogs (briefs, guidelines, on-page optimization, copywriting).
Plan and manage link building and backlink acquisition strategies.
Monitor performance metrics, organic growth, and ranking trends using analytics platforms.
Collaborate closely with content, development, and marketing teams to implement SEO improvements.
Prepare regular performance reports, insights, and growth opportunities.
Stay up to date with industry trends, search engine updates, and new optimization opportunities.
2+ years of experience in an SEO Specialist or similar role.
Strong skills in:
SEO Strategy
Keyword Planning & Research
Technical SEO (crawling, indexation, CWV, audits)
Analytical Review & Reporting
SEO Copywriting for blogs and content hubs
Backlink Management
Advanced proficiency with:
Ahrefs
SEMrush
Google Search Console (GSC)
Google Analytics 4 (GA4)
Screaming Frog
Experience working with CMS platforms (WordPress, Shopify, etc.).
Strong analytical thinking and problem-solving mindset.
Excellent writing and editing skills.
Experience with ASO (App Store Optimization).
Basic knowledge of HTML and on-page structure optimization.
Background in eCommerce, agencies, or multi-brand environments.
Familiarity with tools like SurferSEO, Google Tag Manager, and Looker Studio.
Results-driven and metric-oriented mindset.
Strong communication and organization skills.
Ability to work independently and proactively identify SEO opportunities.