Ready to be a Titan?
We are looking for a Head of SEO/GEO to own our organic and AI search programs across all three brands. This is a senior leadership role at the intersection of technical SEO, generative engine optimization (GEO), content strategy, and cross-functional influence. You will lead a team of two, manage a portfolio of agency partners, and set the direction for how ServiceTitan, Aspire, and FieldRoutes show up in search — both traditional and AI-driven — for years to come.
The organic channel is a meaningful part of how we drive pipeline. The program is mature in some areas and actively evolving in others — particularly around AI search visibility and attribution. You are not building from scratch, but you are not maintaining a static program either. This role requires strategic judgment, an operator's bias for execution, and a genuine curiosity about where search is going.
What you'll do:
Program Strategy
Set the SEO and GEO roadmap across all three brands, balancing resources against very different competitive landscapes and content maturity levels
Own the content strategy framework - what gets built, what gets refreshed, what gets cut - and drive the program toward a more dynamic, signal-driven model
Lead BOFU prioritization: comparison pages, features pages, industry and sub-industry pages are the highest-leverage surface in the program and require sustained strategic attention
Define how the team and agencies work together - briefing, accountability, and the quality bar for what goes live
Generative Engine Optimization (GEO)
Own ServiceTitan's AI search visibility strategy across Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven surfaces
Lead the prompt tracking and citation monitoring program - translating AI visibility data into actionable content and off-page recommendations
Direct the off-page GEO program including digital PR, earned media, and citation density building - and make the case for appropriate budget allocation toward these channels
Stay at the front edge of how AI search is evolving in B2B SaaS and bring a clear point of view back to the team and to leadership
Attribution and Reporting
Own how the organic and GEO program is measured and reported - building a narrative that connects visibility to pipeline in a world where clicks alone no longer tell the full story
Lead the cross-functional work needed to improve how organic influence is captured across the buyer journey
Present program performance to VP and CMO-level audiences with clarity and commercial grounding
Team and Agency Leadership
Manage and develop two direct reports responsible for SEO operations and multi-brand execution
Own relationships with all agency partners across content production, technical SEO, link building, digital PR, and GEO - including strategic direction, performance accountability, and contract management
Build strong cross-functional relationships with web, demand gen, product marketing, and brand creative to ensure SEO and GEO recommendations actually get implemented
What you'll bring:
Must Haves
6+ years in B2B SaaS SEO with ownership of a program that connects organic to pipeline - not just traffic growth
Deep, current understanding of GEO and AI search as an operational practice - you are actively working in this space, not watching from a distance
Demonstrated ability to manage agency partners - briefing them well, holding them accountable, and knowing when they are delivering versus drifting
Track record of influencing cross-functional stakeholders - web, product marketing, demand gen - without direct authority over their teams
Ability to build a measurement and attribution story that survives executive scrutiny and connects organic activity to revenue outcomes
Comfort operating across multiple brands with different competitive contexts, audiences, and content maturity levels
Strong Differentiators
Experience with programmatic or AI-assisted content at scale and a clear point of view on when it helps and when it creates problems
Experience with earned digital PR as a GEO and authority-building lever, not just traditional link acquisition
Familiarity with AI search tracking and programmatic content platforms; experience with Profound or AirOps preferred
Familiarity with the home services, field service, or SMB-focused vertical
Experience evolving attribution models to capture organic influence beyond last-touch
Be Human With Us:
Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.
Use of AI Technology:
We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.
What We Offer:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
- Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
- Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
- Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.
At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation, which may change over time. We comply with all applicable minimum wage laws. For candidates in the United States, the good faith salary ranges estimate for this role isZone 1: $147,600 USD - $221,400 USD Applicable for: CA, CT, DC, MD, MA, NJ, NY, VA, and WAZone 2: $137,900 USD - $206,900 USD Applicable for: All other US locations.International Compensation for candidates residing outside the United States will vary by location and will be discussed during the hiring process. Actual compensation within a range is determined by factors including relevant experience, skill set, qualifications, and performance. In addition to base salary, our total compensation package includes an annual bonus, equity, and a holistic suite of benefits.Originally posted on