*Starting base salary from $160,000.00 - $200,000.00 annually plus additional incentives*
- The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.
The Senior Director, Communications & Corporate Marketing is a key leader on the Commercial Leadership team, responsible for shaping and amplifying the Peregrine Hospitality brand and voice across the hospitality industry, media landscape, and broader business community. This leader drives the company’s external and internal narrative, ensuring Peregrine and its portfolio of hotels and resorts are positioned as high-performing and best in class within the global hospitality sector.
This role leads corporate brand marketing and communications strategy, including media relations, thought leadership, industry visibility, executive communications, and corporate storytelling. The Senior Director will actively pursue opportunities to promote Peregrine Hospitality and its properties through industry media, speaking engagements, awards, partnerships, and conferences.
The role will also provide strategic and tactical communications leadership to on-property communications teams, ensuring messaging alignment and amplifying property-level stories across the broader Peregrine platform.
This position requires a strategic storyteller and proactive media relationship builder who can elevate Peregrine’s reputation while supporting the growth and visibility of the company’s portfolio.
QUALIFICATIONS
- 10+ years of progressive experience in communications, public relations, or corporate marketing — ideally in hospitality or travel.
- Demonstrated success developing and executing corporate communications and brand visibility strategies.
- Demonstrated success developing and executing property specific and/or F&B outlet specific communications and visibility strategies.
- Strong experience with media relations, press engagement, and industry storytelling.
- Experience securing earned media coverage, speaking opportunities, and awards recognition.
- Ability to translate company strategy into compelling narratives that resonate with media, partners, investors, and industry audiences.
- Successful experience collaborating with and indirectly leading property-level marketing and communications teams.
- Excellent written and verbal communication skills with a strong editorial sensibility.
- Proven ability to work effectively with senior leadership and represent the company externally.
- Highly organized with the ability to manage multiple initiatives across a portfolio of properties.
- Bachelor’s degree in Communications, Marketing, Journalism, Business, or a related field.
KEY RESPONSIBILITIES
Corporate Communications & Media Relations
- Develop and lead Peregrine Hospitality’s corporate communications strategy, strengthening the company’s presence in hospitality, travel, lifestyle, and business media.
• Build and maintain strong relationships with industry journalists, editors, and media outlets.
• Identify and pursue opportunities for press coverage, interviews, speaking engagements, and thought leadership placements.
• Manage the development of press releases, media pitches, executive messaging, and company announcements.
Corporate Brand Marketing
- Lead the marketing and brand positioning of Peregrine Hospitality at the corporate level, ensuring a clear and differentiated presence within the industry.
• Oversee the development of corporate marketing materials, website content, social media storytelling, and brand narratives.
• Strengthen Peregrine’s visibility with owners, developers, investors, and industry partners.
Portfolio Storytelling & Property Promotion
- Work closely with property teams to identify and elevate compelling stories, openings, renovations, experiences, and leadership moments across the portfolio.
• Promote Peregrine properties through earned media placements, editorial coverage, awards submissions, and industry recognition opportunities.
• Develop portfolio-level storytelling strategies that highlight the unique character and success of individual hotels while reinforcing the Peregrine brand.
Property Communications Leadership
- Provide strategic direction and indirect leadership to on-property marketing and communications teams.
• Ensure alignment between corporate messaging and property-level communications efforts.
• Develop guidelines, playbooks, and best practices for public relations, storytelling, and media engagement across the portfolio.
• Support key property milestones including openings, repositionings, and major announcements.
Industry Visibility & Partnerships
- Identify and secure opportunities for Peregrine participation in industry conferences, panels, awards programs, and hospitality forums.
• Oversee submissions and strategy for industry awards, rankings, and recognition programs.
• Build relationships with industry associations, hospitality publications, and strategic partners.
Leadership & Collaboration
- Collaborate closely with Commercial, Operations, Development, and Property leadership to ensure consistent messaging and storytelling across the organization.
• Manage agency partners and communications vendors where appropriate.
• Foster a culture of proactive storytelling, collaboration, and brand stewardship across the portfolio.