Location: United States (Remote)
Employment Type: Full-Time
About the Role
Ejam is seeking a Senior Creative Strategist to lead performance-driven creative for BugMD, one of our fastest-scaling brands. This role is ideal for a strategist who lives at the intersection of creative storytelling, paid media performance, and rapid experimentation.
You’ll own the strategic direction behind our video and static ad creative — from concept development to performance optimization — working closely with video editors, graphic designers, a project manager, and freelance copywriters to produce high-volume, high-impact creative that drives growth.
This is a senior, hands-on role with real ownership: your ideas will ship fast, get tested in-market, and be judged by performance.
What You’ll Do
Own Creative Strategy & Direction
- Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram.
- Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data.
- Set creative direction that balances brand consistency with direct-response effectiveness.
Lead Cross-Functional Creative Execution
- Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters.
- Provide clear creative briefs, examples, and feedback that elevate execution quality and speed.
- Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity.
- Partner with freelance creatives as needed to scale production.
Performance Analysis & Iteration
- Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization.
- Translate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formats.
- Own the creative testing roadmap and continuously push new hypotheses into market.
Platform & Trend Leadership
- Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity.
- Apply trends strategically — not reactively — ensuring they align with brand voice and performance goals.
- Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies.
Strategic Impact & Mentorship
- Influence broader creative and growth strategy through insights, learnings, and recommendations.
- Contribute to creative playbooks, frameworks, and best practices as the team scales.
- Mentor junior strategists and elevate creative thinking across the team.
Requirements
Required Experience
- 5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environments.
- Proven track record of developing paid social creative that scales.
- Deep understanding of direct-response marketing principles and creative testing.
- Strong ability to connect performance data to creative decisions.
- Experience leading or heavily influencing cross-functional creative teams.
Nice to Have
- Experience in health, wellness, or supplement brands.
- Familiarity with UGC-style ads, testimonials, and creator-led content.
- Copywriting or scripting experience.
- Experience working with freelance creative talent.
Why This Role
- Real ownership over creative strategy — not just execution
- Fast feedback loop between creative ideas and performance data
- Opportunity to shape and scale a category-leading brand
- Collaborative, performance-focused creative culture
Benefits
- Health, Dental & Vision
- 401k Plan
- Quarterly Performance Bonus
- Team Outings & Events
- Amazing, pet-friendly, office environment
- Paid time off and company holidays
- High-ownership role with direct impact on growth and creative direction
Ejam provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran status, or any other status protected by federal, state, or local laws.