About Planful
Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, and Gousto rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at planful.com.
Position Summary
Planful is looking for a strategic Senior ABM Campaign Manager to lead the development and execution of 1:1 and 1:few account-based marketing programs for our North America Enterprise and Upper Mid Market Segments. This role will be instrumental in driving pipeline among high-value accounts through hyper-personalized, insight-driven campaigns that focus not only on pipeline generation but also on pipeline progression, accelerating deal velocity and improving win rates by engaging buying committees throughout their buying journey.
The ideal candidate is both strategic and hands-on, with deep ABM expertise, campaign execution skills, and a strong partnership orientation with both sales and marketing counterparts.
Key Responsibilities
Strategic ABM Program Design
- Develop and own the 1:1 and 1:few ABM strategy for North America Upper Mid Market and Enterprise accounts in collaboration with enterprise sales and marketing leadership.
- Select and prioritize target accounts using firmographics, intent data, engagement signals, and sales insights.
- Build account-level intelligence to inform tailored messaging, engagement strategies, and content.
1:1 and 1:Few Campaign Execution
- Create and deliver personalized campaigns that span the buyer journey—from awareness and interest to education, consideration, and close.
- Build dynamic and account-specific assets such as landing pages, direct mail, video, executive briefs, and customer stories.
- Design cluster-based 1:few campaigns that address shared needs across segments, verticals, or buying committee personas.
Sales Alignment & Pipeline Partnership
- Align closely with enterprise Account Executives and SDRs to synchronize ABM campaigns with sales plays and account planning.
- Focus not only on generating new opportunities but also accelerating active deals with mid-funnel and late-stage enablement and marketing support.
- Share actionable account insights, engagement metrics, and content recommendations to influence deal strategy and progression.
Performance Measurement & Optimization
- Track and report on key performance indicators across the funnel, including account engagement, pipeline creation, progression velocity, and influenced revenue.
- Continuously analyze campaign effectiveness and iterate on messaging, targeting, and formats based on performance insights.
- Deliver clear reporting to internal stakeholders and contribute to quarterly business reviews.
Qualifications
Required:
- 5+ years in B2B marketing, with 2+ years in account-based marketing focused on enterprise accounts.
- Hands-on experience with an ABM platform (e.g., 6sense, Demandbase, Terminus, RollWorks, UserGems) is preferred; strong understanding of how to use ABM platforms for targeting, orchestration, and measurement.
- Proven success with 1:1 and 1:few ABM campaigns that influenced both pipeline generation and pipeline progression.
- Proficiency in Salesforce and marketing automation platforms such as Marketo or HubSpot.
- Excellent collaboration and communication skills to partner cross-functionally with sales, content, and product marketing.
- Strategic thinking combined with operational rigor and attention to detail.
Preferred:
- Experience in enterprise SaaS, especially in finance, FP&A, or related software categories.
- Familiarity with sales development platforms (e.g., Outreach, Salesloft) and personalization tools (e.g., Uberflip, Folloze).
- Creative storytelling capabilities and the ability to translate complex value propositions into compelling campaigns.
Why Join Planful
Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:
- Be at the forefront of enterprise growth strategy with a high-impact, highly visible role.
- Build ABM programs from strategy to execution that directly influence top-line revenue.
Collaborate with a highly engaged sales team and experienced marketing peers.
- Volunteer days, Birthday PTO, and company-wide Wellness Days
- Supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
- Team off-sites in exciting destinations like New York, Sonoma, Nashville, Palm Springs, and our San Francisco headquarters
- Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for remote employees
- Join Employee Resource Groups like Women of Planful, Parents of Planful, and more. We celebrate individuality and encourage teammates to bring their authentic selves to work - with full support for creating new ERGs and communities along the way
- Participate in People Programs that foster connection and wellbeing, such as Movember, Summer Wellness, Breast Cancer Awareness Month, and Hispanic Heritage Month.
Pay Transparency Statement
At Planful, our top priority is supporting our employees and ensuring everyone has access to equal growth opportunities. Compensation decisions are based on each individual’s skills, experience, qualifications, and work location.
The base salary range for this role is $120,000 - $160,000 USD per year + corporate performance bonus, depending on experience and location. You can learn more about our benefits https://planful.com/jobs/.