Note: The job is a remote job and is open to candidates in USA. MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes. They are seeking a Sr. Program Marketing Manager who will bridge marketing strategy and data intelligence, connecting existing systems and exploring new tools to enhance marketing capabilities.
Responsibilities
- Assess existing and legacy systems, identify gaps, and explore new ways to connect or replace them
- Collaborate with IT, data engineering, and architecture teams to design smarter data solutions — you don't need to build it alone, but you'll help shape the vision
- Build and maintain audience segmentation logic, campaign tagging, and data activation into marketing channels
- Drive a test-and-learn culture — establish measurement frameworks and hold campaigns accountable to clear outcomes
- Develop and manage the Global Marketing Scorecard, turning disparate data into one cohesive performance story
- Integrate data from across the business into one unified, actionable view of program and campaign performance
- Develop program marketing plans including strategies, objectives, tactics, and budgets
- Conduct market analysis across healthcare financing, care delivery, and industry trends
- Execute promotional strategies that support program goals
- Build relationships with health system customers and internal marketing and sales teams
Skills
- Bachelor's degree with 7+ years of marketing analytics and or marketing program management
- OR
- Masters' degree with 5+ years of marketing analytics and or marketing program management leadership
- Comfortable working with data — experience with any marketing data tools, platforms, or campaign management systems (specific tools are less important than a demonstrated willingness to learn new ones)
- Familiarity with audience segmentation, campaign tracking, and data activation concepts
- Ability to translate marketing needs into clear requirements for technical teams
- A researcher's mindset — willing to evaluate new tools, engage SMEs, and recommend the right stack
- Strong communicator — confident presenting to senior leaders and aligning cross-functional stakeholders
- High accountability and a drive to test, measure, and improve
- Experience with Customer Data Platforms
- E-commerce background
- Customer call center or customer service technology experience (voice, web, or chat)
- Familiarity with paid media platforms (e.g., Meta, Google Ads)
- Exposure to MLOps or AI/ML tooling
Benefits
- Health, dental, and vision insurance
- Access to a Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Incentive plans
- 401(k) plan with company match
- Short-term disability coverage
- Paid time off and holidays
- Participation in our Employee Stock Purchase Plan
- Access to our Employee Assistance Program
- Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements
Company Overview