Note: The job is a remote job and is open to candidates in USA. Fanatics is building a leading global digital sports platform. They are seeking a Senior Director, CRM & Ecosystem Operations to lead the strategy and execution of lifecycle marketing, promotional operations, and fan engagement across the Fanatics App and Ecosystem. This role involves managing a multi-disciplinary team and has a direct impact on user growth, retention, and ecosystem value.
Responsibilities
- Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels
- Build scalable segmentation and personalization frameworks leveraging ecosystem data
- Drive activation, engagement, monetization, and retention programs
- Establish a robust testing and experimentation roadmap
- Improve retention curves and fan lifetime value
- Build and scale the end-to-end operating model for ecosystem campaigns
- Ensure flawless execution of promotions across Commerce, Betting, Loyalty, and Free-to-Play
- Standardize QA, compliance, and cross-functional workflows
- Increase velocity while reducing execution risk
- Oversee daily contest operations aligned to the sports calendar
- Translate key sports moments into compelling in-app experiences
- Improve operational rigor and tooling for live-event execution
- Balance speed and precision in high-visibility environments
- Work with teams to curate a centralized marketing and content calendar across the Ecosystem
- Align cross-functional teams around cohesive messaging and timing
- Ensure consistency across all fan touchpoints
- Define KPI frameworks tied to business outcomes (MAU, retention, LTV, cross-sell)
- Build dashboards and reporting systems that move from descriptive to actionable
- Partner with Analytics to measure CRM impact across the ecosystem
- Lead and develop a high-performing team across CRM, Growth Ops, and Content Ops
- Create clarity in roles, processes, and career progression
- Build a culture of accountability, experimentation, and fan obsession
Skills
- 10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations
- 5+ years leading high-performing teams
- Deep expertise in CRM platforms and multi-channel execution
- Strong analytical fluency (segmentation, experimentation, LTV analysis)
- Track record of building scalable operating systems, not just campaigns
- Clear communicator comfortable influencing senior stakeholders
- Experience operating in high-velocity, live-content or sports environments preferred
- Passion for sports, gaming, or fan-driven products is strongly preferred
Benefits
- In addition to the base and bonus, full-time employment, and more.
- For information about our benefits, please visit https://benefitsatfanatics.com/
Company Overview
Fanatics is a global sports platform reimagining the fan experience across gear, trading cards, sports betting, content, events, and more. It was founded in 2011, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www.fanaticsinc.com.