Note: The job is a remote job and is open to candidates in USA. Rebrandly is a leading link management platform, making links safe, secure, and engaging for businesses, agencies, and developers worldwide. They are seeking a Sr. Content Marketing Manager who will set the content strategy, manage production, and own organic growth channels to drive engagement and pipeline contributions.
Responsibilities
- Set Rebrandly's content strategy across blog, web, social, email, and sales collateral, defining what we make, for whom, and why it matters to the business
- Own the editorial calendar end-to-end: planning, production, distribution, performance review
- Translate technical, product, and customer insights into content that resonates with marketers and developers
- Take a single source (webinar, product launch, customer story, data insight) and produce assets across formats: blog, social, email, one-pager, LinkedIn post, video script, slide
- Build AI-assisted workflows for drafting, editing, and repurposing, turning one interview into five assets, one product update into a campaign
- Own organic search strategy at scale; building programmatic page systems (integration pages, use-case hubs, comparison pages) alongside the core blog
- Lead our approach to GEO/AEO: understand how AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews) surface and cite content, and build a strategy that gets Rebrandly recommended. Citation strategy, schema for AI parsers, llms.txt, and presence on third-party sources of truth (G2, Reddit, Wikipedia)
- Run an always-on listening program for Rebrandly mentions, category conversations (link management, link intelligence), and competitive signals, turning what we hear into content, sales intel, and product feedback
- Own the customer story program end-to-end from intake to publication
- Operationalize customer voice beyond case studies: quotes, reviews, UGC, and community presence as a content engine
- Ensure the sales team has the content they need to move deals: case studies, competitive positioning, ROI frameworks, capability narratives
- Treat content like product: hypothesis → ship → measure → kill or scale. Test hooks, headlines, formats, CTAs, and channels
- Create the content themes that anchor integrated demand gen campaigns, and produce the gated assets, thought leadership, webinar content, and event materials that generate and qualify demand
Skills
- 5–7 years in B2B content marketing, ideally in SaaS or martech
- A proven track record of building content programs that drove measurable pipeline, brand authority, or both, with data to back it up
- Strong SEO fundamentals and hands-on experience with GEO/AEO, optimizing for how AI-powered search tools surface and cite content
- Hands-on comfort with AI tools (Claude, ChatGPT, LLMs) to accelerate and scale content production
- Demonstrated ability to repurpose one idea into many assets across formats
- Experience with LinkedIn as a brand and thought leadership channel
- Product-led growth experience (driving bottoms-up adoption alongside top-down buyer engagement)
- Background in product marketing, customer marketing, or developer marketing
- Developer marketing and community management experience
- Familiarity with link management, martech, or marketing analytics categories
- Video content production (Loom, Descript, short-form)
Benefits
- Comprehensive medical, dental, and vision coverage with generous company contributions toward monthly premiums to keep you and your family healthy.
- We cover 100% of the premiums for short-term and long-term disability, basic life, and AD&D insurance.
- Plus additional support through HSA/FSA options and mental health resources with Talkspace.
- Enjoy uncapped Flexible Time Off to recharge when you need it, giving you the flexibility to balance your professional and personal life.
- Plus a company-wide end-of-year shutdown
- Build your future with our 401(k) plan featuring company matching, helping you invest in long-term financial well-being.
- We're committed to supporting our distributed team with the flexibility and resources you need to do your best work from wherever you are.
Company Overview
The link management platform that drives marketing results It was founded in 2015, and is headquartered in Dublin, Dublin, IRL, with a workforce of 11-50 employees. Its website is https://www.rebrandly.com.