Note: The job is a remote job and is open to candidates in USA. SkinSpirit is a leading destination for aesthetic skincare and body, celebrating 20 years of excellence. They are seeking a Social Media Creative Content Manager to enhance their digital presence through innovative content strategies and engagement initiatives across various social media platforms.
Responsibilities
- Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
- The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand
- Monitor the pulse of social and platform guideline updates
- Increase social media engagement and followers across platforms
- This role will take an active lead in social listening and community management, fostering real-time dialogue with our audience to drive brand loyalty and identify emerging consumer trends
- Manage social media content calendars, connecting with internal teams for alignment and planning purposes
- Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo
- Responsible for translating complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging
- Consistently produce strong hooks and generate original ideas in monthly briefings
- Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management
- Support 61+ clinic teams through monthly office hours and social media onboarding training initiatives
- Monitor key performance indicators (KPIs) such as link clicks, likes, and other metrics of social media marketing campaigns and use these insights to determine future activations
- Monitor and analyze trends and competitor performance
- Collaborate with internal partners across teams
- Workflow Management: Responsible for auditing and optimizing our internal content production pipeline
- Assist with other duties and special projects as assigned
Skills
- High School Diploma required
- 2+ years of proven expertise in social media marketing and social media platforms
- Strong social media content creation skills including but not limited to writing, design and video skills
- Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic
- Understanding of video editing and content scheduling platforms
- Ability to study and interpret marketing analytics
- Excellent organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines
- Ability to work well autonomously and within a team in a fast-paced environment
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors
- Adept at community building and keeping calm under high-pressure online interactions
- Proficiency in Microsoft Office and ability to quickly learn new technology platforms
- Bachelor's degree in related field
- Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand
- Experience in beauty, medical aesthetics or similar industry
Benefits
- Generous employee discounts
- Friends & Family discounts
- Paid holidays
- 401k plan with a company match program
- Medical, Vision, and Dental insurance
Company Overview