Note: The job is a remote job and is open to candidates in USA. BetterHelp is on a mission to remove barriers to therapy and make mental health care accessible to everyone. As the SEO/AEO Strategist, you will develop and execute strategies to improve visibility across search engines and AI-powered search experiences, while driving qualified user acquisition for the company. You will analyze performance, manage content initiatives, and collaborate with various teams to enhance content quality and optimize growth.
Responsibilities
- Develop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiences
- Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio
- Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential
- Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users
- Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations
- Serve as the primary owner of SEO and AEO performance reporting across the organization
- Develop and maintain dashboards, reports, and performance summaries for leadership and key stakeholders
- Monitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performance
- Measure the impact of optimization initiatives and provide data-driven recommendations for future improvements
- Communicate key trends, risks, opportunities, and strategic insights on a recurring basis
- Conduct ongoing analysis of content performance, competitor strategies, and search visibility
- Identify content gaps, emerging topics, and opportunities to improve topical authority and search performance
- Evaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankings
- Partner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomes
- Leverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performance
- Analyze performance data to identify and prioritize content refresh opportunities for upcoming sprints
- Maintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunity
- Recommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growth
- Collaborate cross-functionally to ensure optimization efforts align with broader business objectives
Skills
- 4+ years of experience in SEO, content strategy, organic growth, or a related field
- Experience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assets
- Experience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environments
- Strong understanding of E-E-A-T principles and modern search quality frameworks
- Experience optimizing content authored, reviewed, or validated by credentialed experts
- Demonstrated experience analyzing search performance and translating insights into optimization strategies
- Experience building and maintaining dashboards and reporting for stakeholders and leadership teams
- Experience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO tools
- Strong project management, prioritization, communication, and stakeholder management skills
- Experience working directly within mental health, healthcare, wellness, or telehealth content environments
- Experience building AI-powered, human-in-the-loop workflows for content optimization
- Experience managing enterprise-level content libraries and large-scale content refresh programs
- Experience with Looker Studio, Tableau, or other business intelligence platforms
- Understanding of conversion rate optimization and content performance measurement
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
- Performance bonus
- Extensive benefits listed here (subject to eligibility requirements): [Teladoc Health Benefits 2026](https://s3.amazonaws.com/images.teladoc.com/aem_assets/documents/Teladoc-Health-2026-BAAG-Recruiting.pdf)
Company Overview
BetterHelp is an online counseling platform that connects its members to licensed therapists. It is a sub-organization of Teladoc Health. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.betterhelp.com.