Note: The job is a remote job and is open to candidates in USA. Highmark Inc. is a company focused on achieving sales goals through customer-centric messaging. The Senior Proposal Writing Specialist plays a key role in developing and managing complex proposals and RFPs to support various sales objectives, ensuring that the organization’s value is effectively communicated to clients.
Responsibilities
- Develop, plan, research, write, edit, manage, and deliver complex request for proposals and information
- Demonstrate subject-matter knowledge of all lines of business, products, and services in order to develop clear and concise messaging and provide subject-matter direction to complete projects and assignments
- Solid knowledge of the Organization's distribution channels
- Conduct market research, trend analysis to interpret and understand the needs of the customer in order to create a compelling, well-articulated value proposition that aligns the Organization's products/services with the customers' health strategy
- Tailor product information and positioning to customize various sales strategies (via written and visual communication materials) with targeted, strategic solutions according to project timeliness
- Provide quality review of messaging to ensure accuracy, consistency, appropriate position and competitive differentiation
- Project manage for high exposure, critical impact projects related to sales activity and manages all phases of proposal process
- Manage and lead kick-off, work with key stakeholders to drive client strategy and approach
- Effectively communicate the RFP strategy to a network of SMEs, copywriters, and creative specialists, to ensure projects are completed in the same "voice," and reflect the strategy that has been developed with sales leaders
- Organize, plan, and maintain project plan within tight deadlines
- Manage multiple projects simultaneously
- Anticipate roadblocks
- Monitor and evaluate to deliver custom, differentiated, innovative solutions and value proposition proposals that are accurate, on message and brand, by specified deadlines
- Facilitate strategic planning meetings with all levels of the organization to develop strategy, customized solutions
- Includes proactive planning to advance leaders through strategic planning to develop central strategy for RFPs in advance of RFP, during RFP, and/or providing expert market intelligence on RFP trends
- Communicate effectively and serve as trusted advisor/consultative partner internally (sales, subject matter experts, senior leadership, and externally (consultants, Blue Plans) to resolve problems, prioritize
- Create, research, develop, write, and manage other sales information resources, including executive summaries, white papers, factoids, case studies/testimonials, and other ad-hoc requests to be used for sales staff to respond to customer needs in a customized solution-sales driven market
- Maintain detailed records and facilitates proper record submission for new/ updated content for database administrator
- Apply knowledge of graphic standards, brand requirements, to materials, as appropriate, adhering to company policies and procedures
- Identify and make decisions that refine and improve known practices or develops new approaches
- Assist in managing business partner relationships, serve as a member of various sales and marketing efforts, serve on various internal and external committees and work-groups
- Act as a resource for colleagues with less experience
- Other duties as assigned or requested
Skills
- Bachelor's Degree in Marketing, Journalism, Technical Writing, Public Relations, or English
- 6 years of relevant marketing, messaging, Request for Proposal management experience in lieu of Bachelor's degree
- 5 - 7 years of Bid/Proposal Writing, Project Management, Communications, Marketing Communications, or Sales Support experience
- Microsoft Office
- Written & Oral Communication Skills
- Consulting
- Written & Oral Presentation Skills
- Written Communications
- Outstanding Interpersonal Communication Skills
- Creative Briefs & Proposal Writing
- Problem Solving & Decision Making
- RFP Automation Software
- 5 - 7 years of Healthcare Industry or Health Insurance Industry Experience
- Certified Healthcare Business Consultant (CHBC)
- APMP Certification
- America's Health Insurance Plans (AHIP) Certification
Company Overview
Company H1B Sponsorship