Note: The job is a remote job and is open to candidates in USA. TRM Labs is a company that provides AI-powered intelligence solutions to help public and private sector agencies investigate and disrupt crime. They are seeking a Senior Product Marketing Manager to own the market position for their blockchain intelligence products, focusing on law enforcement and national security agencies.
Responsibilities
- You'll own the market position for TRM's blockchain intelligence products across law enforcement and national security agencies
- Your buyers are the investigators and analysts who trace funds, build financial crime cases, and disrupt criminals
- Your job is to make TRM the intelligence layer they reach for first, before any other product, before any other vendor
- That means knowing what a case looks like from the inside, owning the positioning that moves deals, and driving the narrative that shapes how the public sector thinks about blockchain intelligence as a category
- You know the product at the level where you can demo it as well as anyone in the company
- You know where the real value sits and where it breaks down
- You're in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers
- You find the wedge: the framing where a prospect chooses TRM every time and asking about the competition sounds like the wrong question
- You build the architecture everything hangs from: the claims, the proof, the hierarchy, the words TRM owns
- You get Sales carrying the message without you in the room, engineers who can explain why what they're building matters, and execs who open deals with the same frame you set
- You own the narrative, the timing, and the outcome
- A tier-one launch, a CEO keynote, the webpage a buyer lands on before they ever take a meeting
- These are the moments where TRM either makes an impression or misses one
- You don't wait for those. You go make them
Skills
- 5+ years in product marketing at a B2B SaaS company
- You've owned at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement
- You've owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews
- You already use AI to build workflows and systems and can walk through a real example of something you built for your team, not just yourself
Company Overview
TRM Labs is a software company that offers blockchain, transaction monitoring, and analytics to help financial institutions and governments. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://trmlabs.com.