Note: The job is a remote job and is open to candidates in USA. EBSCO Information Services is a leader in delivering optimized research experiences and is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their Archives portfolio. This role will drive awareness, adoption, and revenue growth across archival research solutions for academic and library markets, collaborating closely with internal and external partners.
Responsibilities
- Own the end-of-the-end product marketing strategy across the full customer journey from awareness through purchase for EBSCO’s Archives product portfolio
- Define and continuously refine the portfolio’s value proposition, positioning, and messaging to clearly differentiate offerings in the academic and research marketplace
- Lead segmentation, targeting, and positioning strategy in collaboration with sales, product, and marketing operations team aligning efforts to priority markets and growth opportunities
- Drive go-to-market strategy and launch execution for Magazine Archives, Historical Archives, and Digital Humanities resources
- Partner closely with product leadership including the VP of Archive Products and Archives Product Management to align on roadmap priorities, strategic direction, and market-facing narratives
- Accelerate pipeline growth and product adoption through integrated, data-driven marketing initiatives tied to business objectives
- Own the strategy and development of sales enablement assets
- Lead content marketing strategy for the Archives portfolio, developing high-impact thought leadership, campaign content, and scholarly narratives that engage librarians, faculty, and researchers and support demand generation
- Own the development and optimization of product marketing content across EBSCO’s digital properties, including product pages and web experiences, ensuring clarity, discoverability, and conversion
- Collaborate with external academic partners (e.g., Digital Humanities fellowships and research initiatives) to support co-marketing, thought leadership, and scholarly engagement
- Translate market insights, customer needs, and competitive intelligence into actionable strategies that inform positioning and support product innovation and portfolio expansion
Skills
- 7+ years of experience in product marketing, academic publishing, library services, or related field
- Working knowledge of academic libraries, research workflows, or scholarly publishing environments
- Experience supporting go-to-market strategies or product launches for content, research, or information products
- Experience collaborating cross-functionally with product, sales, and marketing teams
- Experience with archives, primary source collections, or digital humanities resources
- Experience marketing to academic or library audiences
- Experience collaborating with academic institutions, researchers, or scholarly programs
- Demonstrated ability to support pipeline growth or product adoption initiatives
- Strong analytical and strategic thinking skills
- Experience working in highly matrixed or global organizations
Benefits
- Hybrid or remote work models
- Flexibility and greater work life balance working remotely offers
- Ample resources, tools, training, and support to ensure your success
- Development and career growth at EIS
Company Overview
At EBSCO Information Services, we hire great people and let them thrive. It was founded in 1944, and is headquartered in Ipswich, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://health.ebsco.com.