Note: The job is a remote job and is open to candidates in USA. Hanger, Inc. is the world's premier provider of orthotic and prosthetic services and products, focused on empowering human potential. The Senior Product Manager will oversee the strategy and commercial success of lower-limb prosthetic and orthotic products, collaborating with various stakeholders to drive product lifecycle management and go-to-market strategies.
Responsibilities
- Analyze market trends, competitive positioning, payor dynamics, pricing strategy and clinical evidence to develop data-driven product investment recommendations
- Define and communicate market requirements and opportunity sizing to inform product development decisions; lead commercial stage-gate reviews and lifecycle planning through end-of-life
- Serve as the commercial and customer voice throughout the product development process, building business models, contributing VOC findings, market insight, and competitive intelligence to inform product decisions
- Define well-scoped problem statements and market requirements that give the product development team a clear picture of unmet customer needs
- Become an expert of the product line
- Build and own go-to-market plans for product launches and line extensions, including segment definition, value proposition, pricing rationale, channel strategy, and launch sequencing
- Lead launch readiness reviews and coordinate across Sales, Marketing, Clinical Education, and Operations to ensure all downstream touchpoints are prepared
- Track commercial KPIs – revenue performance, adoption metrics – and identify and resolve barriers to adoption through cross-functional solutions
- Own the marketing brief for assigned product lines: define target audiences, key messages, proof points, and calls to action for each buyer and influencer segment (patient, Prosthetist, payer, referring physician)
- Partner with Marketing and Communications to develop clinically credible, differentiated campaigns and sales enablement tools – training guides, objection handling, competitive positioning, product one-pagers, and demo scripts
- Monitor adoption metrics post-launch, identify execution gaps, and develop corrective plans; support development of clinical evidence-based marketing content including outcome summaries and peer education materials
- Own the operating expense budget for product lines
- Design and lead VOC programs: clinician interviews, patient feedback sessions, field ride alongs, and KOL engagement
- Synthesize qualitative and quantitative feedback into prioritized problem statements that inform product requirements, positioning, and commercial strategy
- Analyze competitive positioning, payer trends, and market dynamics to surface actionable insights; close the loop with stakeholders on how feedback shaped decisions
- Drives alignment across senior functional leaders on complex, multi-workstream initiatives
- Lead cross-functional working groups to manage dependencies across functions without creating bottlenecks; escalate risks proactively with proposed solutions
- Mentor and support the broader product management team across brands and portfolios, modeling PM best practices and contributing to team capability development
- Define success metrics and measurement plans for each product; monitor performance and develop data-driven strategies supported by ROI analyses
- Identify patterns in clinical utilization, sales, and outcomes data to inform prioritization; present clear, audience-appropriate reporting and strategic recommendations to leadership
Skills
- Bachelor's degree in marketing, engineering or healthcare; MBA or Advanced Degree preferred
- Minimum of 8+ years' experience in Marketing, Consulting, or similar function (6 years with Advanced Degree)
- Project or Program management experience
- Global launch strategy and execution experience
- MBA or Advanced Degree
- Familiarity with O&P, prosthetics, orthotics, rehabilitation medicine, or physical/occupational therapy
- Experience working alongside clinical practitioners or in a clinical sales or clinical marketing role
- Exposure to medical device regulatory basics (FDA classification, 510(k)) and reimbursement structures (CMS, L-codes, prior authorization)
- Proven ability to define product strategy and market requirements, build and execute go-to-market plans, and drive downstream marketing programs in a healthcare or medical product environment
- Strong commercial instincts: comfortable with market segmentation, value proposition development, sales enablement, and channel strategy
- Customer-first mindset with experience designing and conducting VOC research and translating insights into both product requirements and marketing strategy
- Analytical mindset with experience defining KPIs, interpreting product and commercial data, and presenting evidence-based recommendations to leadership
- Keep the patient at the center of everything that you do, building lifelong trust
- Foster open collaboration and constructive dialogue with everyone around you
- Continuously innovate new solutions, influencing and responding to change
- Focus on superior outcomes, and calibrate work processes for outstanding results
Benefits
- Performance-based annual bonus
- Telecommute (U.S.) Position
Company Overview