Note: The job is a remote job and is open to candidates in USA. Lytx, Inc. is an industry leader in video telematics, and they are seeking a Senior Paid Media Specialist to develop and launch campaigns that drive brand awareness and engagement. The role involves leading multi-channel digital campaigns, collaborating cross-functionally, and optimizing campaign performance through analysis and best practices.
Responsibilities
- Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey
- Build and execute digital marketing campaign strategy spanning paid media, email, and social media
- Nurture engaged prospects with email sequences, retargeting, and personalized web experiences
- Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations
- Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
- Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing
- Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization
Skills
- 4-6 years of digital marketing experience, preferably in the technology or SaaS space
- Expertise in paid media strategies, including display, paid social, and search
- Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
- Experience in social media strategy and best practices
- Experience in web personalization and CRO tools (Mutiny) is a plus
- Experience with predictive intent tools (6sense, DemandBase) is a plus
- Proficiency in project management software (Asana, Trello) is a plus
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
- This position is also eligible for an incentive compensation plan
Company Overview
Every day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations. It was founded in 1998, and is headquartered in San Diego, California, USA, with a workforce of 501-1000 employees. Its website is http://www.lytx.com.