Note: The job is a remote job and is open to candidates in USA. YipitData is the leading market research and analytics firm for the disruptive economy, seeking a strategic, data-driven Senior Marketing Manager to lead marketing for their Investor business. This role involves owning the end-to-end marketing strategy, driving awareness, engagement, pipeline, and revenue growth, while collaborating closely with various teams to execute go-to-market initiatives.
Responsibilities
- Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets
- Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion
- Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives
- Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery
- Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment
- Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns
- Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates
- Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance
- Own campaign planning, execution, and performance analysis across the full customer journey
- Lead go-to-market planning and execution for new datasets, products, features, and coverage launches
- Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences
- Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth
- Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics
- Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities
- Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications
- Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications
- Establish clear KPIs and reporting frameworks to measure marketing performance and business impact
- Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact
- Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making
- Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders
- Continuously test, learn, and optimize marketing programs using data-driven insights
- Partner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities
- Collaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellence
- Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment
- Help define the future structure of the Investor marketing function
- Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows
- Establish scalable processes and best practices to support long-term marketing success
Skills
- 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field
- Successfully planned and executed multi-channel marketing programs that deliver measurable business results
- Comfortable owning marketing strategy and working independently with a high degree of autonomy
- Strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights
- Hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms
- Understand marketing operations, including lead lifecycle management, campaign reporting, and attribution
- Highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously
- Communicate clearly and effectively, both in writing and in conversation
- Partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impact
- Ability to move comfortably between big-picture thinking and detailed execution
- Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences
- People management experience
Benefits
- Comprehensive benefits and perks
- Equity
- Bonus (targeted at 15% of salary)
- Flexible work hours
- Unlimited vacation
- A generous 401K match
- Parental leave
- Team events
- A wellness and work-from-home budget
- Learning reimbursement
Company Overview
YipitData is a market research firm that provides detailed insights and reports based on alternative data. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://yipitdata.com.