Note: The job is a remote job and is open to candidates in USA. National Debt Relief is seeking a highly motivated, hands-on Senior Marketing Automation Developer who is passionate about building modern, data-driven customer engagement experiences. In this role, you will leverage your technical expertise to design, develop, and optimize scalable lifecycle messaging programs that support business growth and customer success.
Responsibilities
- Build, maintain, and optimize marketing automation campaigns and journeys across email, SMS, push, and in-app channels, with a strong focus on Braze
- Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, subscription groups, and API-triggered messages that support lifecycle, product, and marketing initiatives
- Partner with lifecycle marketing, product, analytics, data, and engineering teams to translate business requirements into scalable, reliable messaging solutions
- Implement event-driven campaigns using customer attributes, custom events, segmentation logic, and audience data from connected systems such as CRM, CDP, data warehouse, and internal platforms
- Support the migration or re-platforming of existing SFMC campaigns, journeys, data extensions, personalization logic, and automations into Braze-native solutions
- Build and maintain responsive email templates and modules using HTML/CSS, Liquid, and platform-specific personalization logic
- Contribute to technical standards for campaign development, QA, documentation, naming conventions, segmentation, reusable components, and release processes
- Troubleshoot campaign issues, data discrepancies, rendering problems, API-triggered messaging errors, and journey logic defects
- Support deliverability, compliance, and quality efforts, including suppression logic, preference management, list hygiene, rendering QA, and adherence to CAN-SPAM, TCPA, GDPR, CCPA, and related requirements
- Participate in code reviews, documentation, peer coaching, and knowledge sharing to help improve team execution and consistency
Skills
- Bachelor's degree in related field preferred
- 5+ years of experience in marketing automation, lifecycle marketing technology, CRM operations, or martech development
- Hands-on experience building campaigns, journeys, or automations in Braze or a similar modern customer engagement platform
- Experience with Braze capabilities such as Canvas, Campaigns, Segments, Liquid, Connected Content, custom attributes, custom events, subscription groups, or API-triggered messaging
- Experience building multi-channel messaging programs across email, SMS, push, and/or in-app channels
- Experience collaborating with marketing, product, analytics, data, and engineering partners
- Strong email development skills, including responsive HTML/CSS, modular templates, dynamic content, personalization, and rendering QA
- Working knowledge of APIs, webhooks, data flows, audience syncs, and how marketing automation platforms connect with CRM, CDP, data warehouse, or internal systems
- Solid understanding of segmentation, customer attributes, event data, personalization, suppression logic, consent, and preference management
- Ability to troubleshoot technical issues across campaign logic, audience eligibility, rendering, personalization, and data quality
- Strong attention to detail, documentation habits, and ability to deliver high-quality work in a fast-moving environment
- Computer competency and ability to work with a computer
- Prioritize multiple tasks and projects simultaneously
- Exceptional written and verbal communication skills
- Punctuality expected, ready to report to work on a consistent basis
- Attain and maintain high performance expectations on a monthly basis
- Work in a fast-paced, high-volume setting
- Use and navigate multiple computer systems with exceptional multi-tasking skills
- Remain calm and professional during difficult discussions
- Take constructive feedback
- Available for full-time position
- Hands-on Braze experience in a production environment
- Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, Contact Builder, data extensions, AMPscript, and SQL
- Experience supporting a migration or re-platforming effort from SFMC to Braze or another marketing automation platform
- Experience with CDPs such as Segment, mParticle, or Salesforce CDP
- Experience with data warehouses such as Snowflake, BigQuery, or Redshift
- Experience with Braze Currents, reverse ETL tools, REST APIs, or real-time event streaming
- Basic JavaScript experience or familiarity with SDK/event instrumentation concepts
- Experience creating reusable email components, QA checklists, campaign documentation, or team development standards
Benefits
- Generous Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
- 12 weeks Paid Parental Leave
- Pre-tax Transit Benefits
- No-Cost Life Insurance Benefits
- Voluntary Benefits Options
- ASPCA Pet Health Insurance Discount
- Wellness Incentive Program
Company Overview
Company H1B Sponsorship