Note: The job is a remote job and is open to candidates in USA. Scopely is a leading video game and global interactive entertainment company, and they are seeking a Performance Marketing Manager I to join their User Acquisition team. This role involves managing performance marketing budgets, strategizing and optimizing mobile campaigns, and working cross-functionally to drive player growth and efficiency across various digital marketing channels.
Responsibilities
- Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
- Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more
- Locate, negotiate and develop creative and innovative solutions for acquisition
- Grow and manage marketing partnerships for UA efforts across the globe
- Design and execute A/B & multivariate testing and present results to related teams
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
- Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
- Be an expert in UA with key knowledge in order to lead a team
- Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
- Proactively source new partners to diversify portfolio
- Ability to present and speak in front of leadership stakeholders from varying functions
Skills
- BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field
- 1-3 years of experience in media buying / user acquisition / performance marketing
- A hunger to be at the forefront of the mobile advertising space and the mobile app market
- Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
- Strong analytical skills and attention to detail
- Proven ability to effectively communicate with cross functional teams
- Strong proficiency with Excel required
- Prefer candidates with direct previous experience in mobile user acquisition
- Hands-on experience with Facebook Ads and/or Google Ads is a plus
- Understanding of funnel conversion metrics, retention rates and LTV predictions preferred
- Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams
- Looks for external emerging trends
- Ability to self-reflect, take feedback and create a personal improvement plan
- Ability to follow-up on tasks and action items with no or little oversight
Benefits
- Equity
- Bonuses
- Comprehensive benefits package
- Healthcare benefits
- Retirement benefits
- Pet insurance
- Paid holidays
- Paid Scopely free days
- Unlimited paid time off
Company Overview
Scopely is an entertainment and video game company that creates, publishes, and live-operates immersive games. It was founded in 2011, and is headquartered in Culver City, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.scopely.com.