[Remote] Media Specialist, Biosciences

Note: The job is a remote job and is open to candidates in USA. GenScript Biotech Corporation is a global biotechnology group committed to improving health through biotechnology. They are seeking a Media Specialist in Biosciences to support the execution of paid media campaigns across various digital channels and assist with campaign performance monitoring and optimization.

Responsibilities

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels
• Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks
• Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation
• Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements
• Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team
• Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations
• Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting
• Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting
• Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input
• Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards

Skills

• 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology
• Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms
• Exposure to supporting marketing events, including cross-regional coordination or campaign amplification
• Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel
• Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques
• Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets
• Good verbal and written communication skills to summarize results and share updates with the team
• Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment

Company Overview

Company H1B Sponsorship