Note: The job is a remote job and is open to candidates in USA. Ars X Machina (AXM) is a full-service media planning, buying, and analytics agency headquartered in San Francisco. The Media Planner will work closely with the Media Supervisor and cross-functional teams to develop and execute media tactics that achieve client objectives across various digital and traditional media strategies.
Responsibilities
- Reviews and understands client briefs and media/business objectives
- Participates in internal strategic discussions, and provides suggestions for how to reach target audiences, develop or improve upon the media mix, and how to utilize each media channel effectively
- Reviews and draws insights from research and applies critical thinking based on brand and category knowledge
- Questions the status quo and brings forth ideas to best align media plans with overall strategic approach
- Participates in plan presentations to internal teams and clients
- Helps build media plans, utilizing tools such as Nielsen NMI, Basis, Resonate, and MRI/Simmons
- Helps to develop partner consideration and and leads rep outreach for direct buys, including RFP development and stewardship and buy negotiations
- Coordinates and collaborates with internal departments on key elements of plan development, including analytics and investments
- Participates in internal and external status calls and plan presentations, as needed
- Oversees and/or leads the trafficking process, in close conjunction with ad ops. Builds naming conventions and creative mapping, ensuring messages align with client target audience and vehicles
- Responsible for campaign setup in workflow tools
- Pulling audience and data insights, as well as competitive information, to consider when planning and optimizing media buys
- Supports maintenance of all flowcharts, billing and budget trackers
- Approaches all decisions and reporting with strong attention to details and fiscal responsibility
- Reconcile vendor billing and invoicing against budget and media delivery
- Pulls and reviews pacing reports for direct buys in detail
- Identifies areas that are over/under performing and make recommendations for optimizations
- Excellent excel skills, and strong ability to navigate dashboards
- Works with analytics team members to problem solve
- Contributes to client facing reporting presentations and calls
- Work closely with internal Investment and Analytics teams to ensure strategic alignment as well as with client account and creative teams to ensure alignment in messaging and creative execution
- Coordinate with external partners, including creative agencies and media vendors, when needed for campaign execution
- Stay updated on the latest trends in media marketing and advertising
Skills
- 1-3+ years in a media planner or coordinator role
- Strong client services skills
- Excellent verbal and written communication skills
- Ability to manage expectations and priorities, both internally with teams and externally with clients
- Acute attention to detail
- Ability to problem solve
- Strong time management skills and ability to work under pressure
- Strong experience working within Google Workspace & Tools and Microsoft Suite
Company Overview
Company H1B Sponsorship