Note: The job is a remote job and is open to candidates in USA. Gravie is dedicated to creating health benefits that truly benefit small and midsize businesses and their employees. The Martech & Data Lead will manage the marketing technology stack and data infrastructure, ensuring effective execution and insightful decision-making through robust analytics and reporting frameworks.
Responsibilities
- Own and manage Gravie's core marketing technology stack, including Braze, Salesforce, and Pardot — responsible for platform configuration, administration, and ongoing optimization
- Evaluate the existing marketing technology stack quickly, identifying immediate gaps and low-hanging fruit while building and maintaining a longer-term roadmap for how the stack should evolve
- Partner with marketing leadership to develop business cases for technology or data investments, translating platform needs into a clear rationale for funding
- Design and build automation architecture that enables the team to execute multi-channel campaigns, lifecycle journeys, and triggered communications at scale
- Maintain data integrity across the marketing stack — establishing governance practices, managing audience segmentation, and ensuring clean, reliable data flows between systems
- Build and maintain measurement frameworks that give audience owners, the brand lead, and marketing leadership clear visibility into campaign performance and funnel health
- Act as an internal technical partner to the full marketing team: translate business needs into platform solutions, onboard team members on tooling, and serve as the escalation point for martech issues
- Own integrations between marketing systems and adjacent platforms (CRM, analytics tools, data warehouse, etc.), partnering with engineering and data teams where needed
- Evaluate and recommend additions or changes to the marketing technology stack as the team's needs evolve, with a clear-eyed view of cost, complexity, and capability
- Ensure compliance with data privacy requirements (CAN-SPAM, HIPAA considerations where applicable) across all marketing systems and communications
- Establish reporting infrastructure and dashboards that make marketing performance visible and actionable — from campaign-level metrics to top-of-funnel attribution
Skills
- 6+ years of hands-on work in B2B and/or B2C marketing technology environments
- 4+ years experience with Salesforce, ideally including Pardot and Braze — with direct experience building and managing complex automation workflows, audience segmentation, and multi-channel campaigns
- 4+ years experience using data to inform decision making, a strong data thinker who cares about data integrity, understands how bad data creates bad decisions, and has built governance practices to prevent it
- 4+ years of experience in marketing analytics and attribution — able to build reporting infrastructure that tells a story and distinguishes meaningful metrics from noise
- 3+ years experience as a collaborative technical partner who makes non-technical team members feel equipped, not dependent — building for enablement, not gatekeeping
- 2+ years experience operating in a lean, fast-moving environment as the primary owner of the stack, with support from cross-functional partners rather than a large in-house team
- Familiar with the health insurance or health benefits space, or able to get up to speed quickly on the regulatory and data sensitivities involved
Benefits
- Alternative medicine coverage
- Flexible PTO
- Up to 16 weeks paid parental leave
- Paid holidays
- A 401k program
- Transportation perks
- Education reimbursement
- 2 days of paid paw-ternity leave
Company Overview
Company H1B Sponsorship