Note: The job is a remote job and is open to candidates in USA. Securitize is a leader in tokenizing real-world assets, and they are seeking a Marketing Operations Manager to oversee their marketing systems and processes. The role involves integrating marketing technology, managing campaign operations, and providing analytics to support decision-making across the marketing function.
Responsibilities
- Own day-to-day administration of Securitize's marketing automation platform (e.g., HubSpot) including list management, workflow automation, lead scoring, and platform hygiene
- Manage integrations between marketing automation, CRM (Salesforce), event platforms, and other tools in the stack — ensuring clean, reliable data flow across systems
- Evaluate, implement, and maintain marketing technology tools; serve as the internal expert and point of contact for marketing platform questions
- Partner with Sales/Revenue Ops to align on lead handoff processes, lifecycle stage definitions, and CRM field mapping
- Build and manage campaign infrastructure: email nurture workflows, lead capture forms, landing pages, UTM frameworks, and campaign tracking
- Support institutional, content, and events marketing teams with operational execution — ensuring every campaign is properly tracked, segmented, and measurable
- Own list segmentation and audience management to ensure the right messages reach the right audiences across institutional, issuer, and retail segments
- Maintain and enforce email compliance standards (CAN-SPAM, GDPR) and deliverability best practices
- Build and maintain marketing dashboards and reports that track pipeline contribution, campaign performance, channel ROI, and funnel conversion rates
- Own marketing attribution modeling — working with Sales and RevOps to ensure accurate multi-touch attribution across the buyer journey
- Deliver regular reporting to marketing leadership and cross-functional stakeholders on key performance metrics
- Identify gaps in data coverage and proactively implement solutions to improve measurement accuracy
- Document and maintain standard operating procedures (SOPs) for core marketing ops workflows — campaign builds, QA checklists, launch processes, and reporting cadences
- Onboard marketing team members to tools and processes; serve as the internal trainer and resource for marketing platform usage
- Continuously identify and implement process improvements that increase speed, accuracy, and scale across the marketing function
Skills
- 4+ years of marketing operations experience, ideally in a B2B fintech, financial services, or high-growth technology company
- Hands-on expertise with HubSpot (or comparable marketing automation platform such as Marketo or Pardot) — including workflows, lead scoring, forms, and reporting
- Solid working knowledge of Salesforce CRM — comfortable with field mapping, lead/contact/opportunity objects, and campaign influence reporting
- Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, and funnel analytics
- Experience building marketing dashboards in tools such as HubSpot, Salesforce, Looker, or similar
- Detail-oriented and data-driven — you catch errors before they ship and trust numbers over gut instinct
- Able to manage multiple concurrent projects independently in a fast-paced, fully remote environment
- Experience supporting marketing to institutional financial services audiences (asset managers, RIAs, wealth platforms, broker-dealers)
- Familiarity with ABM platforms such as Demandbase or 6sense
- Experience with event technology platforms (Splash, Cvent, or similar) and their integration with marketing automation
- Working knowledge of SQL or BI tools for deeper data analysis
- Prior experience in a regulated industry where compliance considerations affect marketing execution
Benefits
- Flexible Paid Time Off – Promoting a healthy work-life balance.
- Equity Grant Opportunities – Share in the success and future growth of the company.
- Remote Work Flexibility – Work from anywhere while staying connected with a dynamic and collaborative team.
- Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and Vision benefits for you and your family.
- 401(k) Retirement Plan – Secure your financial future with employer-sponsored savings.
Company Overview