Note: The job is a remote job and is open to candidates in USA. Flight Performance is a performance-led agency that partners with ambitious DTC brands to accelerate profitable growth. The Growth Strategist is responsible for designing and evolving client growth strategies, translating business objectives into financial targets, and guiding internal teams to execute these strategies effectively.
Responsibilities
- Own the end-to-end growth strategy for assigned clients
- Develop and maintain financial forecasts, budgets, and pacing plans
- Define channel roles and investment logic across paid media, retention, and supporting channels
- Build and present Flight Plans, quarterly roadmaps, and strategic updates to clients
- Act as a trusted senior advisor, guiding decision-making with clarity and confidence
- Own customer acquisition strategy across Meta, Google, TikTok, and emerging channels
- Set and manage performance targets including nMER, blended MER, CAC, payback period, and LTV
- Translate business goals into clear execution priorities for media, creative, and retention teams
- Define product focus, offer strategy, and marketing moments in alignment with inventory, margin, and seasonality
- Ensure growth decisions are anchored to contribution and profitability, not surface-level ROAS
- Analyze funnel performance to identify bottlenecks and opportunities across acquisition and retention
- Monitor performance against forecasts and guardrails, adjusting strategy as needed
- Evaluate attribution, incrementality, and measurement frameworks to improve signal quality
- Partner with reporting and analytics resources to ensure clients understand performance at a business level
- Partner with Creative Strategists to shape creative angles, briefs, and testing roadmaps
- Ensure creative strategy aligns with customer insights, product priorities, and growth objectives
- Recommend CRO and PDP optimizations to improve conversion efficiency
- Collaborate with internal and external resources to prioritize and implement improvements
- Lead cross-functional collaboration with media buyers, creative strategists, and retention specialists
- Support new business through audits, opportunity analysis, and strategic pitches
- Identify and recommend upsell opportunities (email/SMS, CRO, creative, additional channels) where they drive real value
- Share emerging trends, platform changes, and performance insights with clients and internal teams
Skills
- 5+ years experience in DTC performance marketing, ideally within fashion, apparel, or lifestyle
- Deep expertise across Meta, Google, TikTok, with a clear POV on channel roles and scaling
- Strong financial and analytical fluency across CAC, MER, nMER, LTV, and payback periods
- Proven experience building forecasts, budgets, and growth roadmaps
- Experience managing multi-million-dollar ad spend
- Confident, clear communicator with strong client-facing presence
- Comfortable operating in fast-paced, high-ownership environments
- Strong async communication skills using Slack and project management tools
Benefits
- Work directly with ambitious, high-growth fashion, apparel, sport & lifestyle brands.
- Own strategy end-to-end, from planning through execution.
- High-impact role with visibility and influence across the business.
- Join a performance-obsessed team where your thinking materially shapes outcomes.
Company Overview
We accelerate growth for disruptive brands, enabling you to acquire customers more profitably, at greater scale, & build lasting customer loyalty. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://www.flightperformance.co/.