Note: The job is a remote job and is open to candidates in USA. Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with exciting brands in CPG. They are seeking an E-Content Specialist to lead eCommerce content operations for a beauty brand, focusing on brand storytelling, content lifecycle management, and collaboration with various stakeholders.
Responsibilities
- Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact
- Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy
- Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution
- Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs and achieve best-in-class
- Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements
- Create an Annual E-Content Playbook: Define the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches
- Build asset maps for all innovations and transitions across the year
- Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners
- Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture
- Participate in early-year brand workshops to establish content goals and ways of working
- Lead the end-to-end project management process across three core phases: Planning & Alignment, Optimization & Pre-Brief Readiness, 7OA Briefing & Execution
- Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track
- Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC
- Maintain operational rigor around 7OA, Retail Media & Brand Store milestones, review cycles, and approval deadlines
- Troubleshoot bottlenecks and drive OTIF delivery
- Lead the briefing process for all eContent briefs across 7OA, Retail Media, Brand Stores, Amazon A+ and enhanced content
- Translate campaign creative, asset maps, and best practices into clear, retailer-specific briefs
- Write all written content using Samantha AI and Kwery, ensuring Search Keyword List optimization
- Work closely with Accenture (content assembly & syndication), Pencil.ai (AI/static asset creation), Creatively Squared (UGC demos, before/after, usage)
- Consolidate feedback, manage revisions, and ensure final assets reflect brand standards, SEO, and retailer requirements
- Integrate performance insights and SKL updates into every brief
- Manage content ingestion into KWERY/TAB with accuracy
- Oversee Accenture’s syndication to Amazon, Target, Walmart, and additional retailers
- Submit SynOps tickets for new SKUs, transitions, or maintenance corrections
- Conduct ongoing PDP audits using Data Impact or retailer dashboards
- Identify optimization opportunities and facilitate quarterly copy refresh briefs as needed
- Ensure content remains compliant, up-to-date, and aligned with category and retailer expectations
Skills
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field
- Strong project management and organizational excellence
- Ability to balance strategic thinking with operational execution
- Familiarity with eCommerce content requirements for major retailers
- Experience managing cross-functional teams and external agencies
- Strong written and verbal communication
- Proactive problem solver with a continuous improvement mindset
- Comfort working in ambiguity and high-change environments
- Stakeholder and agency management
- Proficiency in content management systems and project management tools
- Experience with hair care or health & beauty brands is a positive
Benefits
- Remote
Company Overview