Note: The job is a remote job and is open to candidates in USA. Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. They are seeking a Digital Strategy Consultant to translate business goals into actionable use cases and measurement plans while collaborating with various teams to ensure effective customer journey execution.
Responsibilities
- Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles
- Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation
- Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases
- Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases
- Document segmentation logic, audience frameworks, messaging triggers, and data dependencies
- Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs
- Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront)
- Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks
- Support backlog management with user stories and refinement for multi-solution Adobe programs
- Facilitate workshops, discovery sessions, and journey design sessions with client teams
- Ensure program cohesion and stakeholder clarity across delivery stages
Skills
- Working knowledge of AEP, RTCDP, AJO, and CJA
- Ability to interpret data schemas, identity models, and event structures
- Understanding of segmentation logic, customer attributes, and behavioral signals
- Experience defining success metrics, measurement plans, and reporting requirements
- Experience translating business goals into technical requirements, journeys, or data-driven use cases
- Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies
- Ability to break down complex problems into structured frameworks and clear documentation
- Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences
- Consultative mindset with experience facilitating workshops or working directly with business stakeholders
- Highly organized and able to influence alignment across cross-functional departments
- Familiarity with AEM Assets, Workfront, or Marketo is a plus
Benefits
- Medical, dental and vision insurance
- Life insurance
- Disability
- Paid time off
- 401(k)
Company Overview