Note: The job is a remote job and is open to candidates in USA. Fortra is seeking a results-driven Digital Marketing Manager to own and scale their paid digital acquisition efforts across Google Ads and Microsoft Advertising. The role involves managing the end-to-end lifecycle of PPC campaigns, including strategy, execution, optimization, and performance analysis to drive qualified pipeline and revenue impact.
Responsibilities
- Develop and execute PPC strategies across Google Ads, Microsoft Advertising
- Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns
- Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets
- Define campaign objectives, targeting strategies, bidding approaches, and budget allocations
- Conduct keyword research, audience analysis, and competitive assessments
- Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives
- Create compelling ad copy aligned with marketing messaging and business objectives
- Configure campaign tracking, conversion goals, and attribution settings
- Implement and maintain UTM frameworks and tracking templates
- Monitor campaign performance daily to identify opportunities and risk
- Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends
- Evaluate incremental return on advertising spend and identify points of diminishing returns
- Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency
- Monitor competitor advertising strategies, messaging, keyword coverage, landing pages, impression share, and market positioning. Identify competitive opportunities and recommend strategic responses
- Conduct A/B testing on ad copy, landing pages, and campaign structures
- Manage negative keywords and maintain traffic quality
- Analyze conversion paths and recommend improvements to increase lead quality and conversion rates
- Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes
- Analyze performance across the full funnel from click to revenue, including MQL, SQL, Opportunity, and Pipeline contribution
- Analyze platforms performance, buyer-intent signals, and contribution to pipeline generation
- Produce weekly, monthly, and quarterly performance reports
- Translate campaign data into actionable business recommendations
- Present performance insights and optimization plans to stakeholders
- Identify attribution gaps and recommend improvements to measurement frameworks
- Partner with web, content, product marketing, and sales teams to improve campaign effectiveness
- Own landing page performance and conversion optimization strategy, coordinate landing page development with web and content teams
- Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment
- Manage relationships with external agencies and advertising vendors when applicable
- Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices
- Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels
- Evaluate emerging advertising channels, technologies, and automation opportunities
- Recommend process improvements that increase campaign efficiency and scalability
Skills
- Bachelor's degree in Marketing, Analytics, Business, or related field
- 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment, with a proven track record generating qualified pipeline for sales-led software solutions. Experience must be supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation
- Experience with campaign tracking, conversion measurement, and attribution methodologies
- Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics)
- Experience managing advertising budgets and performance targets
- Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools)
Benefits
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
Company Overview