Note: The job is a remote job and is open to candidates in USA. Trinity Property Consultants is a leader in the multifamily industry, managing properties for a nationally ranked NMHC’s Apartment Owner. The Digital Marketing Coordinator role involves supporting the execution and optimization of paid media campaigns, focusing on digital platforms and campaign performance to enhance leasing outcomes.
Responsibilities
- Support the execution and day-to-day management of paid media campaigns across search, display, and social platforms
- Update campaign budgets, bidding strategies, audience targeting, and geographic settings
- Upload and manage ad creative, including images, video, and ad copy
- Assist with campaign launches for new property acquisitions, lease-ups, and promotions
- Monitor campaign performance and flag optimization opportunities to improve lead volume and cost efficiency
- Optimize campaigns alongside the Marketing Manager on an ongoing basis to achieve performance goals such as, but not limited to, lead volume, click through rate, cost-per-lead, and conversion rates
- Conduct keyword research and assist with ongoing search campaign optimizations
- Coordinate creative updates and ad refreshes to maintain strong engagement and performance
- Track and report on campaign performance including traffic, leads, CTR, and conversion metrics
- Work with the marketing team to ensure campaigns align with property-level goals and occupancy needs
- Maintain campaign documentation, naming conventions, and account organization across advertising platforms
- Support A/B testing initiatives for ad creative, messaging, and targeting strategies
Skills
- 1–3 years of experience in digital marketing, paid media, or marketing coordination
- Bachelor's degree in Marketing, Advertising, Communications, or related field is preferred
- Experience managing or supporting campaigns in Google Ads including search and display campaigns, and in Meta Ads Manager
- Experience reviewing campaign performance using Google Analytics or similar reporting tools
- Knowledge of digital marketing concepts such as CTR, CPC, conversion rate, and audience targeting
- Strong organizational and project management skills
- Intermediate experience in Microsoft (Outlook, Word, PowerPoint, and Excel), Google Suite (Analytics, Ads, SearchConsole, Tag Manager, Seach Console, and Business Profile), Meta Ads Manager, and Canva
- Proficient in Entrata, Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) is preferred
- Bachelor's degree in Marketing, Advertising, Communications, or related field is preferred
- Proficient in Entrata, Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) is preferred
Benefits
- Medical, Dental & Vision: Highlights include company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents. Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
- Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
- Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage, plus short- and long-term disability insurance. In addition, supplemental life for the employee, spouse, and children.
- Time Off: 11 paid holidays, 2–4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
- Referral Bonuses: $1,000 for eligible employee referrals.
- Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events).
- Perks: Professional development, tuition reimbursement, employee discounts, and more.
Company Overview
As one of the fastest growing owner-operator multifamily companies in the industry, we have continued to redefine and shape communities across the nation. It was founded in 1999, and is headquartered in Irvine, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.trinity-pm.com.