Note: The job is a remote job and is open to candidates in USA. Kobie is a recognized leader in loyalty solutions, providing innovative strategies for brands to connect with consumers. The Decision Science Analyst role involves delivering actionable customer insights from loyalty data to enhance client strategies and drive business outcomes.
Responsibilities
- Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs, while collaborating closely with Strategy and Client Services teams to align on client objectives and deliver impactful results
- Build and maintain audience lists to support the CRM team in executing targeted campaigns and achieving engagement goals
- Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives
- Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders
- Collaborate with Data Engineering and Business Intelligence teams to design and develop new tools, models, and data sources to support our clients’ business objectives and overcome challenges
- Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV
- Manage workflow, scope and prioritization of client requests and Kobie investments
Skills
- 2-4+ years previous relevant customer analytics and/or marketing/CRM experience
- Great storyteller with data that can influence senior stakeholders with insights and recommendations
- Familiarity with data exploration and data visualization tools like Tableau, PowerBI, or Sigma
- Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing
- Solid project management skills and experience in juggling multiple projects at a time
- Bachelor's Degree in Statistics, Marketing, Economics, or Computer Science
- Python/SQL programming experience
- Master's in Statistics, Economics or Applied Mathematics, or MBA
- Proficiency in fundamental marketing and loyalty principles
Benefits
- Flexible Time Off to recharge when needed
- Nine Company-Wide Holidays
- A diverse suite of benefits prioritizing your growth, development, and personal well-being
- The freedom to work remotely
Company Overview
Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. It was founded in 1990, and is headquartered in St. Petersburg, Florida, USA, with a workforce of 201-500 employees. Its website is http://www.kobie.com/.