Note: The job is a remote job and is open to candidates in USA. The COOL Company is focused on redefining how businesses scale through AI-powered marketing. The Digital Account Manager will own client relationships and drive performance across digital advertising campaigns, utilizing data-driven insights to optimize strategies across multiple channels.
Responsibilities
- Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video
- Monitor and optimize campaigns using both The Cool Company proprietary technology and native publisher platforms (Google, Meta, etc.)
- Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI
- Act as the primary point of contact for assigned clients
- Lead performance reviews, presenting clear insights tied to business outcomes
- Translate complex performance data into actionable, client-friendly narratives
- Analyze cross-channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities
- Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness)
- Guide clients on budget allocation, channel mix, and scaling strategies
- Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution
- Contribute to creative strategy and messaging aligned with performance insights
- Ensure timelines, deliverables, and quality standards are consistently met
- Identify opportunities to expand accounts through upselling and cross-selling
- Drive long-term client retention through performance, trust, and strategic value
- Support renewal conversations with data-backed performance narratives
Skills
- Digital Advertising Account Management Experience OR 2+ years of experience in client-facing digital marketing or performance marketing
- Exceptional client-facing communication skills (written and verbal)
- Ability to present complex data in a clear, compelling, and actionable way
- Experience leading performance reviews, QBRs, and strategy sessions
- Proven ability to identify upsell and cross-sell opportunities
- Strong understanding of retention strategies and client lifecycle management
- Ability to align marketing performance with client business goals
- Strong organizational and time management skills across multiple accounts
- Ability to prioritize tasks, manage deadlines, and ensure flawless execution
- Experience coordinating across internal teams (sales, creative, ad ops)
- Comfort working with AI-driven platforms and automation tools
- Curiosity and adaptability in adopting emerging marketing technologies
- Proficiency in understanding how Google Ads (Search, Display, YouTube) works
- Experience with Meta Ads Manager
- Intermediate to Advanced skills in Microsoft Excel and/or Google Sheets
- Experience with Looker Studio
- Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
- Must have a player/coach mentality, willing to both execute and lead
- Ability to juggle multiple projects concurrently and set and meet deadlines
- Skilled at receiving and providing direct feedback
- Collaborative mindset and great teamwork skills
- Entrepreneurial & adaptable; great learning skills
- Curious, research-minded, data-informed
- Able to search for possible solutions and apply them
- Creative confidence
- Proactive communicator
- A sense of humor and a love of online culture
- Thrives in a start-up culture
- Basic understanding of landing page UX and conversion rate optimization (CRO)
- Working knowledge of ad creative specs and formats across channels
- Familiarity with Slack, Microsoft Teams, Click-up, or similar tools
Benefits
- Health, Dental and Vision Insurance
- Paid Time Off
- Company Holidays
- 401k
Company Overview