Description:
We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.
Your Focus Will Be:
- Securing unpaid media coverage (print, digital, TV, radio) via your personal network
- Developing compelling PR angles and pitches around:
- Period underwear innovation
- Female entrepreneurship
- Sustainability in fashion
- Founder story / taboo-breaking content
- (Optional) Writing blog or editorial content for our website
Tasks
Important:
This is not just a press release distribution job. We need someone with real relationships editors, lifestyle journalists, and media platforms including:
- Brigitte, Glamour, Vogue DE, Cosmopolitan DE, InStyle, ZEIT, TAZ, NZZ, WELT
- Or major online outlets: Refinery29, Journelles, This is Jane Wayne, etc.
Requirements:
- 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred)
- Proven track record of Tier 1 media placements — please include a portfolio or examples
- Fluent German speaker and writer (native or near-native level)
- Confident with brand voice and reputation management
- Basic copywriting skills for blog posts or founder content
Requirements
Nice to Have:
- Experience with DTC or taboo-breaking brands (period care, femtech, wellness)
- Background in low-budget, high-ROI PR strategies
- Influencer/celebrity PR experience (optional)
Soft Skills:
- Proactive and self-sufficient
- Strong journalist relationships
- Clear and concise communicator
- Culturally aware of when to push bold messaging versus subtle positioning
Benefits
Compensation:
- Budget: Up to €1,000/month
- Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month)
- Payment: Monthly invoice, flexible hours — focus is on results