The Paid Social Creative Strategist owns the performance and direction of creative across paid social campaigns.
This role is responsible for translating data into clear creative strategy-defining what creative should be produced, why it will perform, and how it should be tested. You will proactively analyze performance, identify trends, and build structured creative testing roadmaps that drive measurable improvement.
Working closely with Paid Social Strategists, Creative teams, and Data teams, this role ensures that creative is not only executed effectively, but continuously optimized to improve business outcomes.
This is an ideal role for someone who is both analytical and strategic, with a strong understanding of performance marketing and a passion for creative testing.
What You'll Own
- Creative performance insights and analysis
- Creative testing roadmap and experimentation strategy
- Creative direction (hooks, formats, messaging, concepts)
- Campaign-level creative strategy aligned to funnel stages
- Creative input into reporting and client narratives
Core Responsibilities
Creative Strategy & Direction
- Translate performance data into clear creative direction (hooks, angles, formats, concepts)
- Define creative strategy for campaigns (e.g., promotions, seasonal moments, launches)
- Align creative to funnel stages (prospecting, retargeting, retention)
- Recommend asset mix (static, video, UGC, etc.) based on performance trends
- Reduce reliance on Paid Social Strategists for creative decision-making
Creative Performance Analysis
- Proactively analyze creative performance using platform data and internal tools
- Identify trends across assets, audiences, and formats-not just individual ad performance
- Partner with Data teams to uncover scalable insights across accounts
- Deliver ongoing insights: what's working, what's not, and what to test next
Creative Testing & Roadmap Ownership
- Own and maintain the creative testing roadmap
- Define testing priorities (hooks, messaging, formats, offers, etc.)
- Ensure structured testing frameworks are consistently executed
- Track results and translate learnings into future creative strategy
Planning & Execution Support
- Own the creative portion of campaign briefs and production requests
- Build structured creative plans for campaigns and testing cycles
- Ensure creative output aligns with strategic direction and testing goals
- Collaborate with Creative teams to bring concepts to life effectively
Reporting & Insights
- Contribute to monthly and quarterly reporting with insight-led narratives
- Partner with Data teams to identify and communicate creative trends at scale
- Present clear, actionable recommendations-not just performance metrics
- Support client-facing materials with creative insights and strategic direction
Meetings & Collaboration
- Participate in internal and client calls, contributing creative insights and recommendations
- Own the creative portion of agendas and discussions
- Collaborate cross-functionally with Paid Media, Creative, and Data teams
Ongoing Optimization
- Develop and maintain creative playbooks for each client
- Document learnings to inform future strategy and scaling opportunities
- Continuously refine creative approach based on performance data and testing outcomes
Success Looks Like
- Creative strategy is proactive, not reactive
- Testing is structured, consistent, and insight-driven
- Creative performance improves through clear iteration cycles
- Teams have clarity on what creative to produce and why
- Insights translate directly into better-performing campaigns
Requirements
- 3–5 years of experience in paid social, performance creative, or growth marketing
- Strong understanding of performance creative and conversion-focused marketing
- Experience analyzing creative performance and identifying actionable insights
- Ability to translate data into clear creative direction
- Strong copywriting and messaging skills
- Experience working with cross-functional teams (media, creative, data)
Nice to Have
- Experience with creative testing frameworks and experimentation
- Familiarity with tools like Motion, Meta Ads Manager, TikTok Ads Manager
- Experience in DTC or performance-driven environments
Not Responsible For
- Media buying, budgeting, or pacing decisions
- Full account strategy ownership (Paid Social Strategist leads)
- Direct management of creative production teams