Media Coordinator

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. The Media Coordinator will execute media programs, collaborate with internal teams and vendors, and support campaign management to achieve client objectives.

Responsibilities

• Support campaign setup, trafficking, and budget allocation across platforms (e.g., META, TikTok)
• Assist in managing insertion orders, budgets, and delivery pacing under guidance
• Ensure campaigns are executed according to approved plans and timelines
• Assist in the preparation of media plans, proposals, and supporting documentation
• Develop an understanding of how different channels contribute to awareness, consideration, and conversion
• Support the team in aligning campaign execution to client objectives and KPIs
• Compile and maintain campaign reports using GA4, platform dashboards, and internal tools
• Validate data accuracy and ensure consistency across reports
• Identify basic trends or performance changes and escalate to your manager
• Build working knowledge of key platforms (Meta, TikTok eg.)
• Learn and apply Salt’s internal processes, naming conventions, and tech stack
• Support tagging, tracking, and implementation of campaign requirements
• Implement basic optimizations (budget adjustments, creative swaps, audience updates) as directed
• Monitor campaigns for pacing and performance issues
• Support A/B testing initiatives and document results
• Assist with audience setup and targeting based on defined strategies
• Learn how audience insights and data inform media decisions
• Support the organization and documentation of audience and channel learning
• Work closely with internal teams (account, creative, strategy) to ensure alignment on assets and timelines
• Communicate clearly and proactively regarding progress, blockers, and updates
• Contribute to a positive, collaborative team environment

Skills

• 1–2 years of experience in marketing, advertising, or digital media
• Foundational knowledge of digital media platforms (Meta & TikTok are primary focus.)
• Strong attention to detail and organizational skills
• Effective written and verbal communication skills
• Ability to manage multiple tasks in a fast-paced environment
• Proficiency in Microsoft Office / Google Workspace
• Exposure to analytics tools such as Google Analytics (GA4) nice to have

Benefits

• Work-Life Flexibility: Hybrid schedule (2 days per week in office), up to 28 paid days off, winter holiday shutdowns.
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness spending, RRSP matching, or extra time off.
• Growth-Driven Culture: Learning & Development-focused (Salt Days), top-tier learning access, and formal leadership development.
• Celebration-First Mentality: Legendary Company trips, social events, and Salt Swag.
• Real Rewards: Referral and new business bonuses and exclusive lifestyle perks.
• Culture of Belonging: Flexible accommodation policies, active Employee Resource Groups, and a workplace where every voice counts.

Company Overview