JOB TITLE: Marketing Specialist
REPORTS TO: Marketing Manager, Property Marketing
DIRECT REPORTS: No
Who We Are
BH Management, LLC is a people-first multifamily owner and operator that grew from a small startup into one of the nation's largest commercial real estate companies. Founded in 1993, BH is celebrated for its simple commitment to doing business the right way and investing in its team. Today, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,” “Best Workplace for Millennials,” and “Best Workplaces for Diversity.” Powered by innovation and a can-do attitude, BH improves daily, striving to construct a smarter way to live, invest, manage, and grow.
BH is passionate about setting the standard in the multifamily industry. We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of where we’ve come and are ready to tackle what’s next. Come join us!
Role Overview
As the Marketing Specialist, you’ll have a big mission. You will play a critical role in shaping and executing strategic marketing initiatives for BH communities nationwide. You bring a deep understanding of the prospect and resident lifecycle, along with how variables such as submarket, asset class, unit mix, amenities, brand positioning, incentives, and budget inform effective marketing strategies. You translate these insights into tailored, data‑driven plans that support each community’s unique goals.
In this role, you help bring our promise that “living here means living more” to life through compelling, informative, and results‑focused marketing campaigns. You are a collaborative partner and confident advocate, guiding and supporting onsite teams in the execution of campaign objectives, messaging, and multi‑channel promotions. Your work directly supports leasing performance and strengthens each community’s market presence. Represents the company professionally and courteously. As you can likely tell, 'how' things are done matters just as much as ‘what’ was done here at BH!
While this is a remote position, we are only able to hire candidates who reside in the following states due to employment eligibility requirements: AL, AZ, CO, CT, FL, GA, IA, IL, IN, KS, KY, LA, MO, MN, NC, NE, NV, NY, OH, OK, SC, TN, TX, and VA.
Key Responsibilities
- Serve as a subject matter expert (SME) and primary marketing partner for internal teams, including Marketing, Operations, Performance Strategy, and regional leaders, supporting a portfolio of lease‑up and stabilized communities.
- Partner cross‑functionally to support property takeovers and dispositions, ensuring effective onboarding and offboarding through coordinated marketing setup, transition planning, and execution.
- Connect demand generation, prospect nurturing, and resident engagement efforts to deliver cohesive, end‑to‑end marketing strategies across the portfolio.
- Develop, implement, and manage marketing programs that support lead generation, leasing velocity, and occupancy goals.
- Recommend and manage start‑up and ongoing marketing budgets aligned with property objectives, market conditions, and lease‑up timelines; implement approved budgets and monitor spend.
- Conduct market research and analyze competitive, demographic, and performance trends to identify risks, opportunities, and strategic adjustments during takeovers and ongoing operations.
- Coordinate with advertising, technology, creative, and media partners to ensure timely delivery, platform accuracy, and optimal campaign performance.
- Lead the launch and optimization of digital marketing initiatives, including paid media and Internet Listing Services (ILS), in partnership with internal stakeholders and vendor teams.
- Collaborate closely with the Performance Strategy team to assess property performance, refine marketing approaches, and support leasing outcomes.
- Leverage reporting and analytics tools to evaluate marketing effectiveness, including occupancy trends, lead quality, nurturing pathways, return on marketing investment (ROMI), market demand, lease‑up velocity, and communication effectiveness.
- Translate performance insights into clear, actionable recommendations for property teams and leadership
- Communicate marketing strategies, budget rationale, performance insights, and recommendations to internal stakeholders with clarity and confidence.
- Present property‑level and portfolio‑level marketing strategies to client and ownership groups, representing BH’s marketing approach and value proposition.
- Partner with internal teams to support transaction workflows, ensure accurate setup and maintenance of marketing data across systems, manage resident‑facing communications and campaigns, and educate teams on marketing channels, tools, and best practices.
- Contribute to the development and standardization of marketing best practices, driving consistency and continuous improvement across the portfolio.
- Other duties as assigned.
You Have
- 3+ years of professional experience in marketing, project management, sales, customer experience, or a related discipline, with demonstrated progression in responsibility and scope, with preferred experience in property marketing or multifamily housing operations.
- Demonstrated ability to independently plan, execute, and optimize marketing initiatives with minimal day‑to‑day supervision.
- Strong working knowledge of marketing operations, including campaign execution, channel coordination, timelines, and performance tracking across multiple systems and platforms.
- Proven ability to balance competing priorities across multiple communities or initiatives, applying sound judgment to make timely decisions that impact business outcomes.
- Experience contributing to marketing strategy development, translating insights into recommendations, and adjusting tactics based on performance data.
- Ability to manage complex workflows such as property takeovers, launches, or lease‑ups concurrently, while maintaining quality and accountability.
- Comfortable operating in a dynamic, request‑driven environment that requires flexibility, prioritization, and ownership of deliverables.
- Strong organizational skills and attention to detail, with accountability for end‑to‑end execution rather than task‑level support.
- Effective communicator with the ability to influence, advise, and collaborate with onsite teams, internal partners, and stakeholders.
- Analytical mindset with experience interpreting marketing metrics and using data to guide decision‑making and continuous improvement.
- Familiarity with CRM platforms, email automation tools, and customer journey mapping methodologies.
Seniority Level: Experienced
Industry: Property Management
Employment Type: Full-Time
Location: Remote
Work Schedule: 8am-5pm, Monday-Friday, or as needed to meet business needs.
BH is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH a better place to work and live. Our posted compensation reflects the cost of talent across multiple US geographic markets. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.